Texas Instruments

Product Marketing Engineer [ASC-MD-BLDC]

Texas Instruments$95K — $115K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in electrical engineering
  • 4 years of relevant experience
  • Ability to establish strong relationships with key stakeholders
  • Strong verbal and written communication skills
  • Demonstrated analytical and problem-solving skills
  • Ability to collaborate across functions
  • Strong time management skills for project delivery

Responsibilities

  • Drive DINs to DWINs to grow net revenue while maintaining profitability
  • Maintain relationships with tier one customers and account managers
  • Develop product positioning and messaging to differentiate products
  • Plan and execute marketing activities throughout product life cycle
  • Review competitive landscape and build strategies to address gaps
  • Interface with customers and TI field sales to support DINs
  • Follow up on sales opportunities, including price escalations and customer visits
  • Communicate product strategies to cross-functional teams effectively

Benefits

  • Opportunity to work on diverse product lines
  • Engagement with top-tier customers
  • Ability to influence product market strategy
  • Collaboration with cross-functional teams
  • Dynamic work environment with focus on results
Full Job Description
Job Description

Own the Business. Drive the Strategy. Lead the Growth.

In this role, you'll go beyond traditional marketing responsibilities - you'll shape the direction of the business, build lasting customer relationships, and drive meaningful growth. This is a rewarding opportunity for someone who enjoys taking initiative, thrives in a dynamic environment, and is passionate about winning in competitive markets.

You Own the Business - Here's What That Means

In this role, you'll have the autonomy and accountability to define the vision, build the strategy, and deliver results. You'll be empowered to make key decisions - from pricing and positioning to customer engagement - and will have the support of a talented, collaborative team behind you.
  • Own Revenue & Profitability - Take the lead on driving design wins, growing new revenue, and maintaining strong margins across your product portfolio
  • Be the Voice of the Customer - Cultivate deep, trusted relationships with top-tier customers and field teams to stay closely connected to market needs and emerging opportunities
  • Set the Market Strategy - Develop compelling product positioning, craft differentiated messaging, and proactively identify new markets and customers to expand your business
  • Lead Go-to-Market Execution - Take ownership of all marketing activities across the full product lifecycle - pre-launch, launch, and post-launch - ensuring seamless and effective execution
  • Stay Ahead of the Competition - Continuously assess the competitive landscape and develop thoughtful strategies to close gaps and capture market share
  • Align Teams Around a Shared Vision - Partner with and influence cross-functional teams including pricing, campaigns, field sales, and marketing to bring your strategy to life


Qualifications

What You'll Bring!

Minimum Qualifications:
  • Bachelor's degree in electrical engineering (or related field)
  • 2+ years of relevant semiconductor industry experience


Preferred Qualifications:
  • A strong sense of ownership and accountability - you take pride in the outcomes of your work
  • Proven ability to build and nurture meaningful relationships with internal and external stakeholders
  • Strong verbal and written communication skills with the ability to influence across all levels of the organization
  • Analytical mindset with solid problem-solving capabilities
  • Adaptable and eager to learn - comfortable navigating new systems, tools, and processes
  • A collaborative team player who can bring diverse groups together around a common goal
  • Self-motivated with excellent time management skills and a consistent track record of delivering results


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

Whether you're seeking your first internship or a seasoned professional position, Texas Instruments offers a range of job opportunities designed to empower your career growth and development. Our commitment to innovation and diversity is reflected in every aspect of our business, from the ground up.

Work You’ll Do

At Texas Instruments, you will contribute to projects that revolutionize technology and have a global impact. Our team members lead the way in semiconductor innovation, pushing the boundaries of what's possible in electronics and beyond.

Join Our Team

Explore a career where your skills will be honed through unparalleled opportunities for professional and personal growth. Texas Instruments is not just about hiring; it's about nurturing leadership and fostering a culture of collaboration and innovation.

Innovate and Grow

Our employees are encouraged to take bold steps in their career paths, supported by our industry-leading training programs and development resources. With a focus on continuous improvement and leadership development, Texas Instruments ensures that your career trajectory is always upward.

Diversity and Inclusion

We believe that a diverse team is a strong team. Diversity training and inclusive culture are at the heart of our employment strategy, ensuring that all team members feel valued and can contribute their unique perspectives.

Benefits and Culture

Texas Instruments is committed to providing benefits that enhance the lives of our employees and their families. From health and wellness to financial and retirement planning, our benefits package is designed to support a balanced, fulfilling life both at and outside of work.

Networking and Professional Development

Advance your career through networking opportunities within Texas Instruments and our broader industry connections. Our collaborative environment encourages the sharing of ideas and best practices, which leads to greater innovation and personal career success.

Internships and Early Career Programs

Kickstart your career with a Texas Instruments internship. You’ll gain hands-on experience, learn from experts, and begin to shape your future in a supportive, dynamic environment. Our interns work on real projects that matter, gaining skills that are crucial for future full-time positions.

Apply Now

Ready to take the next step in your career? Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Join us in shaping the future of technology.

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Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ

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