About the JobWe're looking for a highly experienced Product Marketing Director to serve as a senior strategic contributor within Archer's Product Marketing organization. This is a high-impact individual contributor role for someone who can operate with significant autonomy, bring strong market judgment, and take ownership of some of Archer's most important product marketing initiatives.
You'll work closely with the VP of Product Marketing to help translate Archer's overall product marketing strategy into compelling market positioning, platform messaging, go-to-market programs, partner engagement, and sales execution. You'll be expected to move comfortably between strategy and execution - helping shape the story for emerging market opportunities, connecting products into a clear platform narrative, building joint value propositions with strategic partners, preparing executives for analyst conversations, and helping Sales communicate Archer's differentiation more effectively.
This role is ideal for a senior product marketer who can make complex ideas simple, challenge conventional thinking, and help Archer communicate a clear and differentiated point of view in a rapidly changing GRC market.
Key ResponsibilitiesStrategic Positioning & Messaging- Partner closely with the VP of Product Marketing to develop and operationalize Archer's positioning, messaging, and go-to-market strategy.
- Lead positioning and messaging for major products, solutions, market initiatives, and strategic launches.
- Translate Archer's broader platform narrative into compelling product, solution, persona, and industry stories.
- Connect individual product capabilities into cohesive customer narratives that demonstrate the broader value of the Archer platform.
- Develop differentiated market points of view that help Archer shape customer conversations around GRC, AI, risk, compliance, and emerging market opportunities.
- Bring customer, competitive, partner, and market insights into messaging and strategic decision-making.
Platform & Portfolio Storytelling- Help evolve Archer's platform story by connecting capabilities across the portfolio into a clear, differentiated value proposition.
- Ensure product-level messaging reinforces Archer's broader platform positioning and strategic narrative.
- Identify opportunities to simplify complex product capabilities into messages that resonate with executives, practitioners, partners, and enterprise buying committees.
- Partner with Product Management and senior leaders to translate roadmap innovation into meaningful customer and market value.
Go-to-Market Leadership- Lead product marketing strategy and execution for major launches, strategic initiatives, and cross-portfolio programs.
- Build go-to-market plans that align Product, Sales, Demand Generation, Customer Success, Partnerships, and other stakeholders.
- Develop messaging frameworks, launch strategies, sales plays, campaign narratives, and market-facing programs that drive adoption and pipeline.
- Serve as a senior product marketing partner to Sales and Product leadership on high-priority opportunities and initiatives.
- Identify gaps in market understanding, sales readiness, or competitive differentiation and proactively develop programs to address them.
Strategic Partnerships & Big 4- Build and deepen relationships with key Big 4 consulting firms and other strategic advisory partners.
- Develop joint messaging, value propositions, solution narratives, and go-to-market programs with strategic partners.
- Work with Archer's Alliances organization to ensure partners understand Archer's platform differentiation and can effectively position Archer with their clients.
- Identify opportunities for joint thought leadership, customer engagement, events, and market development.
- Serve as a senior product marketing representative in strategic partner conversations.
Sales Enablement & Market Activation- Develop high-impact sales narratives, pitch materials, competitive positioning, objection handling, and executive-level messaging.
- Partner with Sales leadership to improve how Archer communicates value across complex enterprise buying committees.
- Lead enablement for major product launches, strategic sales plays, and emerging market opportunities.
- Use win/loss insights, competitive intelligence, customer feedback, and field input to continuously strengthen Archer's positioning and sales effectiveness.
- Support strategic customer and prospect conversations when senior product marketing expertise can help advance an opportunity.
Analyst & Industry Engagement- Play a senior role in analyst relations activities with Gartner, Forrester, IDC, and other influential industry organizations.
- Help prepare Archer executives for analyst briefings and ensure Archer's strategy and differentiation are communicated clearly and consistently.
- Represent Archer at conferences, webinars, customer events, partner programs, and industry forums.
- Develop and communicate market points of view that strengthen Archer's position as a thought leader in GRC and AI-enabled risk management.
Product Marketing Leadership- Serve as a senior contributor and trusted advisor within the Product Marketing team.
- Partner with the VP of Product Marketing on major strategic initiatives and help translate overall PMM direction into execution across the organization.
- Mentor and coach other product marketers, sharing best practices in positioning, messaging, launches, competitive intelligence, and go-to-market strategy.
- Help improve repeatable PMM processes, frameworks, and standards while maintaining flexibility for different products and markets.
- Step into high-priority initiatives where experienced product marketing leadership is needed.
You'll Need to Have- 12+ years of B2B product marketing experience, ideally within enterprise software, SaaS, cybersecurity, risk, compliance, or adjacent technology markets.
- Significant experience developing positioning, messaging, and go-to-market strategy for complex enterprise technology.
- A demonstrated ability to connect multiple products or capabilities into a compelling platform or portfolio narrative.
- Experience influencing how a company is positioned in the market, not simply communicating existing product messages.
- Strong executive presence and the ability to work credibly with senior Product, Sales, Marketing, Customer Success, and Partner leaders.
- Experience leading complex cross-functional launches and strategic go-to-market initiatives.
- Exceptional written and verbal communication skills with the ability to make complex concepts clear, differentiated, and memorable.
- Deep understanding of enterprise buying committees and the ability to develop messaging for executive and practitioner audiences.
- Strong strategic judgment combined with a willingness to remain hands-on with messaging, content, enablement, and execution.
- The ability to operate independently, prioritize effectively, and lead through influence across a matrixed organization.
It's a Bonus if You Have- Experience in GRC, cybersecurity, enterprise risk, compliance, or adjacent markets.
- Experience working directly with Big 4 consulting firms or other major systems integrators and advisory organizations.
- Familiarity with regulations and frameworks such as NIST, ISO 27001, SOX, GDPR, and DORA.
- Experience participating in analyst relations programs with Gartner, Forrester, or IDC.
- Experience marketing AI-powered, analytics-driven, or data-intensive enterprise software.
- Experience helping reposition an established enterprise software company around a broader platform or emerging technology narrative.
job. Duties, responsibilities and activities may change at any time with or without notice at management discretion based on business need.
