How you will contribute:Product Messaging - Develop clear, compelling value propositions based on product positioning
- Translate complex clinical research capabilities into customer-centric messaging
- Maintain consistent product messaging across marketing and sales channels
Product Launches - Partner with Product Management to own the marketing planning, coordination, and execution of launches aligned to the product roadmap
- Develop marketing and sales collateral to support go-to-market plans for new features and solutions
Sales Enablement - Create tools and assets to support the sales process (pitch decks, battlecards, one-pagers)
- Train sales teams on product messaging and positioning
- Partner with sales to refine messaging based on market feedback
Market & Customer Insights - Conduct competitive analysis to maintain a current view of how Zelta's CDMS platform functionality compares to competing solutions
- Gather customer insights on product usage to refine positioning and messaging
- Create repositories of product usage data, testimonials, and customer feedback, including key stats and quotes to be leveraged in marketing and sales materials
Analyst Relations - Coordinate all analyst activities and upcoming industry reports
- Develop materials for analyst briefings, in partnership with Product and Marketing Lead
Customer and Partner Marketing - Partner with Marketing Lead to develop a program for customer and partner marketing (outlining options for co-marketing and project plans)
- Own coordination and assist in content development (i.e., case studies) for customer and partner marketing projects
- Coordinate and oversee customer presentations for our annual user conference
Communications and PR Support - Develop an editorial calendar for press releases and newsroom posts related to product releases and customer usage, in partnership with Marketing Lead and communications team
- Partner with Marketing Lead to develop press releases and newsroom posts
Marketing Campaign Execution Support - Help maintain content calendars and campaign timelines, and support execution across email, social, and web channels
- Support ad hoc reporting to help maintain visibility into campaign and overall marketing performance
What you will bring - 4+ years of product marketing or related experience (B2B SaaS or health tech preferred)
- Experience partnering with Product and Sales teams
- Ability to simplify complex technical concepts into clear, compelling narratives across different formats (e.g. case studies, product one-pagers, landing pages, etc.)
- Experience supporting product launches and overseeing a product roadmap schedule
- Ability to standardize processes and oversee execution across multiple workstreams
Education - Bachelor's degree is required. Graduate degree (MBA or similar) preferred.
CompensationThe salary range provided in this job posting is intended to reflect the general market value for the position. The actual salary offered may vary based on factors such as the candidate's experience, qualifications, skills, and the specific requirements of the role. This range may also be subject to change as market conditions evolve. We encourage open communication throughout the interview process to discuss compensation expectations. For base-salary + commission sales roles, the range represents On-Target Earnings.
Min - Max :
$97,149.60 - $145,724.40 (USD)
BenefitsThe benefits described represent the current offerings at our organization, however, benefits are subject to change and may vary by location and employment status. We strive to provide a comprehensive benefits package that supports our employees' health, wellness, and financial goals. Please note that benefits may be discussed in more detail during the hiring process.
- Remote first / work from home culture
- Flexible vacation to help you rest, recharge, and connect with loved ones
- Paid leave benefits
- Health, dental, and vision insurance
- 401k retirement savings plan
- Infertility benefits
- Tuition reimbursement, life insurance, EAP - and more!
