Product Marketer

talentpluto

$120K — $200K *
US-AnywhereRemote in United States
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • A few years of product marketing experience at a strong startup or early-stage company.
  • Hands-on, execution-oriented mindset with scrappy problem-solving skills.
  • Strong storytelling skills to create engaging product narratives.
  • Ability to collaborate effectively across product, sales, and growth teams.
  • Bonus: Demonstrated individual impact in a high-growth environment.

Responsibilities

  • Own distribution, messaging, and storytelling for all product launches.
  • Align with product teams on launch timelines and narratives.
  • Plan and execute multi-channel marketing campaigns including social media and influencer partnerships.
  • Develop and manage sales enablement materials like battle cards.
  • Oversee customer newsletters and ongoing product updates.
  • Engage with customers and beta testers to craft compelling narratives.
  • Leverage product launches to boost brand visibility and top-of-funnel awareness.

Benefits

  • Fully remote work model allowing for flexible working conditions.
  • Opportunity for career advancement into a head of growth marketing role.
  • Direct mentorship from a senior leader for the first 6-12 months.
  • Dynamic role involving both strategic planning and tactical execution.
Full Job Description
Location: United States (remote)

Work Model: Fully remote

Industry: AI conversation intelligence (B2B SaaS)

Compensation: $120K-$180K base (up to $200K for exceptional candidates)
The Opportunity

This is a hands-on product marketing role focused on owning the distribution and storytelling behind every product launch. You will act as the product manager for the go-to-market side of new features and releases, partnering closely with the product team to understand what is shipping and when, then building and executing the plans to get loud about it.

The role blends strategic, long-lead launch campaigns with fast tactical updates. One week you might be orchestrating a major launch with influencers, creative, and a hype campaign, and the next you might be shipping a customer newsletter or building sales enablement. You will report directly to a senior leader for the first 6-12 months, with a clear path to grow into a head of growth marketing role and build your own team.
Responsibilities
  • Own the distribution, messaging, and storytelling for product launches and feature releases
  • Work cross-functionally with product to align on launch timelines and narratives
  • Plan and execute marketing moments across channels, including social, creative assets, influencer partnerships, and launch campaigns
  • Build and manage sales enablement materials, including battle cards
  • Own the customer newsletter and ongoing product update communications
  • Talk to customers and beta testers to build compelling product and customer narratives
  • Use launches as marketing moments to drive top-of-funnel awareness and brand visibility
Requirements
  • A few years of product marketing experience at a strong startup, or a marketing generalist background at an early-stage company
  • Hands-on and scrappy, with a bias toward execution over pure strategy
  • Strong storytelling skills and the ability to translate product into compelling narratives
  • Comfortable working cross-functionally with product, sales, and growth
  • Bonus: experience demonstrating clear, individual hands-on impact at a high-growth company

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