Summary: The Product Marketing Manager strategically steer and optimize the local product portfolio -driving impactful product launches, lifecycle management, cross-selling and other targeted initiatives that enable sustainable market share growth. PMM is responsible for the overall commercial success of the assigned product portfolio. By focusing on customer-facing activities, the PMM gains firsthand insights into customer needs, the competitive landscape, and Festo portfolio gaps, empowering informed and impactful portfolio steering decisions.
Key accountabilities:- Define and align the product steering strategy with local and global stakeholders
- Manage product portfolio, segmentation and pricing strategies with cross-functional teams
- Prioritize and guide promotional campaigns, investments in demo cases and samples to maximize commercial impact; represent products at key events
- Lead local product lifecycle activities, from impactful launches to strategic phase-outs, in alignment with global strategy.
- Provide market requirements and customer feedback to global product management. Identify and engage pilot customers for strategic new products and associated testing activities. Participate in CP/PDP projects, where necessary.
- Drive strategic quantity planning from Cluster/Business Region side. Provide input for inventory management
- Coordinate and deliver sales product training
- Collaborate with Sales and Business Development to monitor performance, identify growth opportunities, develop target customers and achieve business goals.
- Define product-related KPIs for sales incentive programs to ensure focus and drive strategic portfolio steering
Knowledge/skills/experience:- Technical University Degree (mechanical, electrical or electronic engineering preferably)
- Business training (MBA) advantageous
- English fluent, Spanish and German advantageous
- MS-Office, CRM/ Business intelligence software advantageous (e.g. SFA), SAP experience, xDKI & product configuration systems.
- At least 5 years Experience in relevant industry
- Application and competitor knowledge in automation
- Experience in project management methods advantageous
- Experience in product management
The annual base pay range for this role is between $110,000 - $125,000
Benefits: Festo Corporation offers a robust benefits package, which is designed to help employees and their dependents stay healthy, feel secure and maintain a work/life balance. This is just one way we strive to provide employees with a rewarding workplace. As an effort to keep pace with healthcare trends, Festo Corporation is committed to providing a comprehensive benefits package to its employees which includes...Medical, Dental, Vision, Flexible Spending Programs, Short-term and Long-term disability, 401k, Pet Insurance, Paid Holidays, Paid time off, Educational assistance and many more.
Your global benefits at a glance:We look forward to your application and to getting to know you!
