Job Description:
Summary

The Product Marketing Manager will own positioning, messaging, and narrative for RyderShare. This role will shape how we articulate product value to the market, support launches and revenue enablement to ensure our external messaging and documentation reflect a cohesive product story. This is a high-ownership role at the intersection of Product, Sales, and Customer Success. Writing, documentation, and visual assets are execution tools - but the core responsibility is strategic product translation and market-facing clarity.

This is a hybrid role that blends product positioning and go-to-market support, knowledge base / help center documentation, and visual content creation for customer and internal enablement.

Essential Functions

• RyderShare Product Marketing & Go-To-Market
  Own RyderShare positioning framework and messaging pillars across customer segments and use cases.
  Partner with Product to influence roadmap narrative and ensure market-facing clarity before launches.
  Translate RyderShare features into customer-friendly narratives and feature-to-benefit mapping (use cases, outcomes, "why it matters").
  Support launches and releases by producing the content package: customer announcements, internal launch notes, sales talk tracks, and FAQ updates
• Sales Enablement for RyderShare
  Create and maintain RyderShare enablement assets: pitch decks, one-pagers, battle cards, ROI/value tools, talk tracks, and training materials.
  Deliver training sessions and onboarding content for Sales and Customer Success Teams.
• Technical Writing & RyderShare Help Content (Knowledge Base)
  Ensure product documentation reflects consistent positioning, clarity, and customer value narrative.
  Write and maintain help center articles, FAQs, how-to guides, and product documentation that reduce support dependency and accelerate self-service.
  Collaborate with Product Managers, Engineering, Support, and CS to validate accuracy and keep documentation aligned with releases.
  Establish lightweight documentation standards: templates, voice/tone guidelines, article taxonomy, and "definition of done" for docs tied to releases
• Light Design & Visual Content Production
  Comfortable producing clean, professional assets without reliance on a dedicated design team.
  Design and format sales collateral, product one-pagers, pitch decks, and training materials with clean, on-brand visuals.
  Create simple visual assets used in knowledge base content (annotated screenshots, diagrams, icons, feature callouts).
  Produce reusable templates for decks/docs and help maintain a consistent visual identity.
  Support basic multimedia content needs (e.g., storyboard support, scripts, or copy for product overview videos).

Additional Responsibilities

• Ensure adherence to SLAs and participate in reporting metrics for ticket performance and resolution trends.
• Perform other duties as assigned

Skills and Abilities

• Comfortable in Figma, Canva, Adobe, and PowerPoint., Required

Qualifications

• Bachelor's Degree in Marketing, Communication, Advertising, Required
• 5 years or more in 5+ years in Product Marketing, Technical Content, or hybrid PMM roles., Required
• 5 years or more in Exp partnering directly with PMs & Engineering to shape messaging., Required
• 5 years or more in B2B SaaS or technology-enabled platform experience., Preferred
• ,

Travel

• Yes, 10-20%

Job Category
Product Management

Compensation Information:

The compensation offered to a candidate may be influenced by a variety of factors, including the candidate's relevant experience; education, including relevant degrees or certifications; work location; market data/ranges; internal equity; internal salary ranges; etc. The position may also be eligible to receive an annual bonus, commission, and/or long-term incentive plan based on the level and/or type. Compensation ranges for the position are below:

Pay Type:
Salaried

Minimum Pay Range:

Maximum Pay Range:

Benefits Information:

For all Full-time positions only: Ryder offers comprehensive health and welfare benefits, to include medical, prescription, dental, vision, life insurance and disability insurance options, as well as paid time off for vacation, illness, bereavement, family and parental leave, and a tax-advantaged 401(k) retirement savings plan.