Blue Shield Of California

Product Manager, Principal - Health Plan Product Development

Blue Shield Of California$130K — $155K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Finance, Economics, Healthcare, Public Health, or related field; graduate degree (e.g., MBA, MPH, MPA, MHA, MSc) is desirable.
  • At least 8 years of relevant experience in Product Management, Management Consulting, or Entrepreneurship.
  • Experience in healthcare payer industry with a track record of developing and launching healthcare products; provider organization experience preferred.
  • Advanced quantitative and analytical skills, with expertise in Microsoft PowerPoint and Excel.
  • Hands-on experience with digital products and ability to collaborate with technology teams.
  • Proven ability to build relationships in a matrixed organization and with external partners.
  • Experience with regulatory filings to the DMHC preferred.

Responsibilities

  • Own complete product strategy and execution for new health plan products, overseeing everything from concept to launch and performance management.
  • Translate enterprise strategies and market insights into actionable product visions, defining target segments and success metrics.
  • Analyze market opportunities, identifying member needs and competitive dynamics to guide product development.
  • Develop and manage the business case including financial modeling, pricing, and ROI assessments for informed investment decisions.
  • Create and oversee the process for regulatory filings to the Department of Managed Health Care (DMHC).
  • Lead product design efforts, translating overarching strategy into formal product requirements and user stories.
  • Partner with technology and analytics teams to design scalable platforms and reporting capabilities for provider-integrated products.

Benefits

  • Hybrid work model requiring in-office collaboration two days a week for most teams.
  • Employees living over 50 miles from an office have flexibility to determine office presence based on business needs.
Full Job Description
Job Description

Your Role

The Health Plan Product Development team designs and delivers differentiated products and provider partnerships that drive growth, margin, and long-term portfolio performance across multiple lines of business. The Product Manager, Principal, reporting to the Director of Product Strategy, will lead the end-to-end development of health plan products from early strategy and business case development through market launch. In this role, you will synthesize analytic, regulatory, compliance, and operational inputs to build financial models, assess product and portfolio impact, and translate strategy into actionable product requirements. This role will work closely with enterprise partners, providers, and technology teams to build offerings integrated with value-based care, risk-sharing arrangements, and payer-provider collaboration models.

Responsibilities

Your Work

In this role, you will:
  • Own end-to-end product strategy and lifecycle execution for new, provider-integrated health plan products-from opportunity identification and concept through build, launch, and performance management
  • Translate enterprise strategy, market signals, and provider opportunities into clear product visions, defining target segments, value propositions, success metrics, and scope
  • Lead opportunity analysis and market sizing, assessing member needs, provider capabilities, competitive dynamics, market gaps, and growth potential
  • Serve as the principal owner of the business case, including financial and analytic modeling, cost-to-build, pricing and margin considerations, ROI, risks, and tradeoffs to inform investment decisions
  • Develop content and manage process and workplan for regulatory filings to the Department of Managed Health Care (DMHC)
  • Act as the senior business lead across product design and build, converting strategy into formal product requirements, priorities, dependencies, user stories, and acceptance criteria
  • Partner closely with technology and analytics leaders to design platforms, data, dashboards, and reporting capabilities that enable scalable, provider-integrated products
  • Design and drive the product operating and governance model, including decision frameworks, funding checkpoints, cross-functional forums, and readouts
  • Shepherd products through implementation and launch, coordinating readiness across providers, vendors, operations, legal, marketing, and go-to-market teams
  • Enable post-launch performance management for tracking outcomes, surfacing insights, incorporating provider and market feedback, and driving continuous improvement
  • Operate with senior leaders internally and externally, influencing decisions, aligning stakeholders, and delivering clear, executive-ready recommendations


Qualifications

Your Knowledge and Experience
  • Requires a bachelor's degree in Business, Finance, Economics, Healthcare, Public Health, or related field; graduate degree (e.g., MBA, MPH, MPA, MHA, MSc) is highly desirable
  • Requires at least 8 years of prior relevant experience in Product Management, Management Consulting, and/or Entrepreneurship
  • Requires healthcare payer experience and demonstrated experience of successfully developing and launching healthcare products or services; experience working with provider organizations strongly preferred
  • Requires advanced quantitative and analytical skills with proven ability to make data-driven decisions and advanced knowledge and mastery of Microsoft PowerPoint and Excel
  • Requires hands-on experience with digital products and demonstrated ability to partner with technology, IT, or engineering teams to deliver scalable solutions
  • Requires ability to build effective relationships across an organization in a matrixed environment and externally, with vendors and business partners
  • Experience preparing and submitting filings to the Department of Managed Health Care (DMHC) strongly preferred
  • Certification in area of expertise preferred (e.g. Agile, PMP, Lean, SAFe, CSPO)


Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

#LI-AP1

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

About Blue Shield Of California

Blue Shield of California is a not-for-profit health plan provider that has been providing Californians with access to high-quality healthcare for over 80 years. The company offers a range of health insurance products and services to individuals, families, and employers. Blue Shield of California is committed to improving the health and wellbeing of its members and the communities it serves. The company is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about Blue Shield Of California
Size
7,000 employees
Industry
Founded
1981

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