S&P Global, Inc

Product Manager - Marketing Activation Services

S&P Global, Inc • $90K — $120K *
Michigan, ND 58259In-Person
Consumer Technology
Less than 5 years of experience
2 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 3-6+ years of Product Management experience in marketing technology or adtech.
  • Proven experience building marketing activation products, including campaign orchestration tools.
  • Strong knowledge of media activation and performance marketing concepts.
  • Experience managing relationships with vendors and media partners.
  • Data-driven mindset with the ability to define and prioritize KPIs.
  • Familiarity with privacy and compliance considerations like CAN-SPAM and TCPA regulations.
  • Excellent communication skills for effective stakeholder management.
  • Customer-centric approach to solving and translating problems into product requirements.

Responsibilities

  • Define product vision and roadmap for marketing activation capabilities.
  • Manage relationships with technology partners and media vendors for optimized strategies.
  • Implement activation features for media channels and email marketing.
  • Develop measurement and reporting strategies focusing on omni-channel attribution.
  • Coordinate go-to-market efforts with Sales and Marketing teams.
  • Operate as a cross-functional leader, managing priorities and tradeoffs.
  • Ensure privacy and compliance considerations are integral to product design.

Benefits

  • Dynamic work environment with opportunities for growth
  • Collaborative team of enthusiastic over-achievers
  • Involvement in exciting projects at the automotive marketing intersection
  • Support for professional development and skills enhancement
  • Focus on innovative marketing activation strategies
Full Job Description
Join Our Team as a Product Manager - Marketing Activation Services

We're seeking a Product Manager to lead our Polk Audiences marketing activation services tailored for automotive marketers. You will be responsible for developing and executing strategies to activate audiences across paid media channels (such as programmatic, social, CTV) and email marketing channels. The goal is to enable marketers to effectively reach the right customers with relevant messaging, improving campaign performance, measurement, and operational efficiency.

This role operates at the intersection of audiences, channel activation, and measurement, with a focus on automotive-specific workflows like OEM-dealer dynamics and omni-channel activation.

Key Responsibilities
  • Define product vision and roadmap for marketing activation capabilities across media and email channels, aligned with key performance outcomes such as attributed vehicle sales, vehicle sales lift, and ROAS.
  • Manage relationships with technology partners, media vendors, and platform providers to ensure seamless integrations, optimize media buying strategies, and leverage best practices in channel activation.
  • Implement activation features:
    • Media: audience syncing with ad platforms, conversion tracking, and feedback loops.
    • Email: ESP integration and offline-to-online engagement.
  • Develop measurement and reporting strategies, focusing on omni-channel attribution and actionable performance insights.
  • Coordinate go-to-market efforts with Sales, Marketing, and Customer Success teams, including positioning, pilot programs, launch plans, and customer enablement.
  • Operate as a cross-functional leader: prioritize effectively, communicate clearly, manage tradeoffs, and ensure timely, high-quality delivery.
  • Ensure privacy and compliance are integral to product design, including handling consent, preferences, and adherence to automotive outreach regulations.


Required Qualifications
  • 3-6+ years of Product Management experience marketing technology, adtech, data platforms, or activation products.
  • Proven experience building marketing activation products-including campaign orchestration, channel integrations, and measurement tools.
  • Strong knowledge of media activation and performance marketing concepts such as targeting, pixels/events, conversion tracking, and platform constraints.
  • Experience managing relationships with vendors and media partners, including negotiating integrations, evaluating platform capabilities, and optimizing media buying strategies.
  • Data-driven mindset: ability to define KPIs, interpret results, and prioritize based on insights.
  • Awareness of privacy and compliance considerations impacting activation, such as consent management and regulations like CAN-SPAM/TCPA.
  • Excellent stakeholder management and communication skills, capable of aligning cross-functional teams and customer stakeholders around shared goals.
  • Customer-centric approach with a track record of translating ambiguous problems into clear product requirements and successful outcomes.


If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

About S&P Global, Inc

S&P Global Market Intelligence is an exclusive analysis and in-depth data in real time for the banking.

S&P Global, Inc Careers

Join the dynamic team at S&P Global, Inc, a leader in providing transparent and innovative financial intelligence and analytics. As a global powerhouse, we are at the forefront of shaping the financial industry, making this an ideal time to advance your career with us. Work You’ll Do At S&P Global, Inc, you will be part of a culture that thrives on diversity, leadership, and professional excellence. Our team is committed to fostering an environment where innovation and growth are not just encouraged but are part of everyday activities. Transform your career with opportunities that place you at the intersection of data, technology, and market insights. Our professionals lead the industry in delivering cutting-edge solutions that address the challenges of today’s global markets. Join our team and collaborate with some of the brightest minds in the industry. With over 20,000 dedicated professionals worldwide, S&P Global, Inc offers a unique platform for professional growth and networking. S&P Global, Inc Jobs and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are eager to drive innovation and lead change. Explore job opportunities in various fields, from financial services to data analysis, and contribute to our mission of providing essential intelligence. Do Innovative Work Be part of a company that values the skills and knowledge of its employees. At S&P Global, Inc, innovation is at the core of what we do. We offer a range of positions that allow you to apply your expertise and push the boundaries of what is possible in the financial sector. Internship Programs Kickstart your career with an internship at S&P Global, Inc. Our internships provide invaluable workplace experience and a chance to develop key skills that will aid you in your professional journey. Interns at S&P Global, Inc are crucial team members, working on projects that directly impact our business and clients. Benefits and Growth S&P Global, Inc is dedicated to the growth and development of its employees. We offer comprehensive benefits designed to enhance your life and well-being. From advanced career development programs to leadership training, we provide the tools necessary for you to succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players. Whether you are starting your career or looking to take it to the next level, S&P Global, Inc offers a range of job opportunities and career paths. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at S&P Global, Inc. S&P Global, Inc is not just a company—it’s a place where you can make a difference. Join us and help shape the future of the financial world.
Learn more about S&P Global, Inc
Size
22,850 employees
Market Cap
$107.6 billion
Industry
Finance & Insurance
Net Income
$2.3 billion
Founded
1888
5 Year Trend
+7.9%
Revenue
$7.4 billion
NASDAQ
SPGI
* Ladders Estimates

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