We9re looking for a Product Manager to join our SMC Ads Product team to own Snap9s Lead Generation vertical - one of the company9s most critical and fast-evolving revenue businesses. You will drive strategy, roadmap, and execution across the full product lifecycle, partnering closely with internal and external stakeholders to deliver durable, scalable growth.

What you9ll do:

• Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals
• Define and evolve Snap9s lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment
• Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution
• Ensure a high-quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes
• Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities
• Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org

Knowledge, Skills, & Abilities:

• Deep expertise in lead generation, with a track record of building ad products that drive revenue at scale
• Strong systems thinking across the ads stack - advertiser-facing surfaces, 3P integrations, and core mechanics including formats, targeting, bidding, and auction
• Proven ability to initiate and drive projects from strategy through execution, delivering against objectives both tactically and strategically
• Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical and quantitative analysis, with a bias toward experimentation
• Excellent communicator and cross-functional collaborator, able to align stakeholders from engineers and data scientists to executive leadership across a matrixed org

Minimum Qualifications:

• BS/BA degree or equivalent years of experience
• 6+ years of experience building and shipping products at a technology company; OR a Masters and 4+ years of experience
• Experience working with small medium businesses
• Experience in lead generation

Preferred Qualifications:

• Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

Our Benefits: Snap Inc. is its own community, so we9ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap9s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate9s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.

Zone A (CA, WA, NYC):
The base salary range for this position is $209,000-$313,000 annually.

Zone B:
The base salary range for this position is $199,000-$297,000 annually.

Zone C:
The base salary range for this position is $178,000-$266,000 annually.

This position is eligible for equity in the form of RSUs.