We9re hiring a Product Manager to own how new customers discover, evaluate, and buy Smalls. This role sits right at the intersection of product and marketing - you9ll treat our conversion funnel as your product, run experiments at high velocity, and think in terms of customer segments and experiences rather than just funnel steps. We9re a lean team, so you9ll also jump into platform work and whatever else needs doing when it9s the highest-leverage work.
What You9ll Own- Funnel ownership and experimentation. Own the conversion funnel from first site visit through first box. Find the friction, form hypotheses, ship improvements, and drive sustainable new-customer growth. You9ll run our experimentation program at a high tempo - a prioritized backlog of A/B tests and landing page experiments, shipped constantly, with a real record of what won, what lost, and why.
- Marketing and data partnership. You9ll work the seam between marketing and product, partnering on our tracking and signals layer - attribution, pixel and event quality, MarTech tooling. You9ll design for segments, not just steps, using behavior data and customer feedback to build experiences personalized to who someone is, not just where they are in the funnel.
- Commerce evolution. You9ll help shape how purchasing works at Smalls as we grow beyond subscription into one-time purchase and new commerce paths.
- Platform and execution. You9re a force multiplier - when a high-priority problem shows up, including platform or internal tooling work, you scope it fast and drive it to completion, partnering closely with engineering on tradeoffs between speed, quality, and long-term maintainability.
- End-to-end scope. CRO - on-site experience, LP testing, and the experimentation program - is yours start to finish, alongside MarTech tooling and the tracking/signals layer (with marketing), and e-commerce purchase paths, including one-time purchase as we evolve.
What We9re Looking For- You have a strong A/B testing track record and think in hypotheses, not hunches.
- You understand marketing signals infrastructure - attribution, pixels, event quality - well enough to improve it, not just work around it.
- You9ve run real CRO programs with LP testing, and you know e-commerce fundamentals cold: PDP, CLP, checkout.
- You learn fast, decide with partial information, and get energized by a broad remit rather than overwhelmed by it.
- You9re a strong executor - someone who drives projects, not just plans them.
- You come from a digitally native retailer with a strong digital product, not big tech.
- Nice to have: subscription DTC experience, Shopify, SQL/analytics tooling fluency (Heap, Segment), and personalization or segmentation experience.
The Team You9re JoiningYou9ll partner closely with Marketing on tracking, attribution, and MarTech, and with Engineering on technical tradeoffs across speed, quality, and long-term maintainability. You9ll report to the Sr. Director, Product. This is an individual contributor role with no direct reports - built for someone who wants ownership and impact, not headcount.
