Job Function: Marketing
Job Sub Function: Advertising & Promotions
Job Category:Professional
All Job Posting Locations:Horsham, Pennsylvania, United States of America
Job Description:Johnson & Johnson is currently recruiting a Product Manager, Customer Journey & Omnichannel Marketing for Bladder Cancer (erda-iDRS), located in Horsham, PA.
About OncologyOur expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
The Omnichannel Product Manager will work with the Customer Journey & Omnichannel Product Director to help execute customer experience marketing strategies for erda-iDRS treatment in Bladder CancerIn this role, you will be responsible for developing and implementing marketing strategies that enable providers and patients to start and stay on our therapies, with specific focus on the execution of the omnichannel & customer journey marketing strategies. The product manager will work closely with internal partners and the brand team to execute and deliver resources that strengthen customer experience for erda-iDRS.
Key Responsibilities Include:- Lead the execution of strategies, engagement.ai, and portfolio synergies to achieve business goals ensuring strong pull-through of key brand messages across all non-customer-facing channels
- Lead marketing tactic execution for omni-channel and non-personal promotion ensuring coordinated engagement across field, digital, email, media, and customer experience channels to drive awareness, consideration, and adoption across targeted customer segments
- Optimize engagement performance through data, insights, and Engagement.ai capabilities, continuously refining channel mix, content sequencing, and targeting to improve customer activation and business outcomes of all tactical execution plays.
- Ensure omnichannel tactical deployment are developed and performed in close partnership with Sales, Medical Affairs, Precision Medicine, other key internal partners and the INLEXZO brand team
- Help lead content development for sales meetings, selling assets, and non-personal promotion assets and partner with HCC and regulatory to ensure approvable assets.
- Partner with Sales Learning and Development to ensure specialists are knowledgeable on the product and disease state.
- Work with print production and sample agencies to ensure resources to support field selling efforts and new patient starts as well as managing agency relationships.
Qualifications: Required: - A minimum of a Bachelor's degree is required; MBA or advanced degree in related field is helpful.
- A minimum of 5 years of work experience, with 2 years in marketing, sales, sales learning and development, healthcare professional, sales leadership and/or commercial insight strategy experience and/or experience in a qualified leadership development program
- Experience with project management
- Healthcare experience or pharmaceutical industry knowledge
- Ability to travel up to 25% which may include overnights and weekend travel.
Preferred: - Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time
Required Skills: Preferred Skills:Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Data Reporting, Data Savvy, Design Mindset, Digital Marketing, Execution Focus, Financial Analysis, Interpersonal Influence, Performance Measurement, Process Improvements, Sales Promotions, Tactical Planning, Technical Credibility
