Blue Shield Of California

Product Manager, Consultant - Clinical Strategy

Blue Shield Of California$100K — $130K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, finance, economics, public health, information technology, or equivalent experience.
  • Graduate degree (MBA) is highly desirable.
  • Minimum of 6 years of relevant experience in Product Management or Management Consulting.
  • Ability to lead cross-functional teams without direct authority.
  • Product area subject matter expert (SME) required to educate others about the product.
  • Proven experience in research initiatives, defining strategic roadmaps, and analyzing complex data.
  • Experience in digital health platforms or clinical product management.

Responsibilities

  • Develop and manage a comprehensive digital roadmap aligned with clinical engagement.
  • Create use cases and user stories for cross-channel care journeys.
  • Analyze product-level KPIs to assess success and inform improvements.
  • Manage product development deliverables, ensuring thorough documentation and analytics.
  • Create business cases for personalization solutions supporting cost reduction goals.
  • Ensure compliance with healthcare regulations and maintain data integrity.
  • Report on digital personalization initiatives' impact to senior management.
  • Mentor team members to foster collaboration and continuous learning.

Benefits

  • Hybrid workplace model with in-office collaboration two days a week.
  • Opportunities for professional development tailored to the digital health sector.
  • Support for health and wellness initiatives.
  • Access to innovative digital engagement tools and resources.
  • Mentorship opportunities within a collaborative team environment.
Full Job Description
Job Description

Your Role

The Product Manager, Consultant will be part of the Digital Member Engagement and Experience team, reporting to the Senior Manager, Product Management. In this role, you will use your Product Management expertise to connect clinical and product strategies, creating value-driven roadmaps, while ensuring alignment with business goals and customer needs. You will be responsible for managing product development deliverables, such as detailed requirement documentation, data analytics, member journeys, line of business analytics, design reviews, product reviews, implementation, and delivery.

Your role is vital in leveraging digital technologies to guide members toward cost-effective, high-quality healthcare services, in alignment with our mission to enhance health outcomes and reduce healthcare costs through effective digital interventions and digital engagement initiatives that personalize member experience.

The ideal candidate is a strategic thinker with proven experience developing and launching product strategies, particularly within digital health platforms. Collaboration with clinicians, marketing, and healthcare leaders is vital, along with effectively linking clinical strategy to member engagement goals.

Responsibilities

Your Work

In this role, you will:
  • Develop and manage a comprehensive digital roadmap that supports our future vision around clinical engagement, ensuring continuous improvement and adaptation to member needs and industry trends
  • Develop and refine use cases, user stories, and member journey concepts to guide the design and implementation of cross-channel care journeys, including working with marketing and content strategy teams to develop digital messaging, email, in-app content and chatbot interactions
  • Analyze KPIs at a product level to establish experience success, failures, and next steps through iteration
  • Provide experience with segmentation models, next best action frameworks, and tailoring messages by risk level or program eligibility
  • Manage product development deliverables, such as detailed requirement documentation, data analytics, member journeys, line of business analytics, design reviews, product reviews, implementation, and delivery
  • Create and present business cases for investments in personalization solutions that align to our team's goals and advance cost of health care initiatives
  • Ensure all digital engagement initiatives comply with healthcare regulations and privacy standards, maintaining the highest levels of data integrity and security
  • Report regularly to senior management and stakeholders on the progress, impact, and strategic adjustments of digital personalization initiatives
  • Mentor and guide team members, fostering a culture of innovation, collaboration, and continuous learning within the team


Qualifications

Your Knowledge and Experience
  • Requires a bachelor's degree in business, finance, economics, public health, information technology, or equivalent experience
  • A graduate degree (e.g. MBA) is highly desirable
  • Requires at least 6 years of prior relevant experience in Product Management, Management Consulting or related business area
  • Requires ability to lead and manage cross-functional teams without authority
  • Requires ability to perform as a product area subject matter expert (SME) to educate others about the product
  • Experience related to product management including proven ability to lead research initiatives, define strategic roadmaps, craft detailed epics, analyze complex data sets, and manage backlog priorities effectively
  • Experience in digital product management for clinical platforms
  • Experience working on digital health platforms (Electronic Medical Records like Epic/Cerner, disease management platforms, care management platforms, etc.) is a plus
  • Outstanding public speaking and presentation skills, including written communications


Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

About Blue Shield Of California

Blue Shield of California is a not-for-profit health plan provider that has been providing Californians with access to high-quality healthcare for over 80 years. The company offers a range of health insurance products and services to individuals, families, and employers. Blue Shield of California is committed to improving the health and wellbeing of its members and the communities it serves. The company is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about Blue Shield Of California
Size
7,000 employees
Industry
Founded
1981

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