Blue Cross Blue Shield of Massachusetts

Product Manager

Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA or Master's degree preferred.
  • 3+ years of relevant experience in product development.
  • Strong healthcare industry experience preferred.
  • Strong financial acumen for business case development.
  • Proven analytical skills for assessing performance and making recommendations.
  • Excellent organizational skills for managing projects and facilitating discussions.
  • Demonstrated ability to work in matrixed environments and tackle complex problems.

Responsibilities

  • Conduct market surveillance to identify strategic opportunities for new product launches.
  • Define and maintain a clear product vision and roadmap based on customer feedback and data analysis.
  • Create and manage business cases for new products, including ROI projections and feasibility studies.
  • Assess new product concepts with internal stakeholders to evaluate viability.
  • Establish KPIs to measure market offerings against company goals.
  • Drive product affordability initiatives to lower healthcare costs.
  • Collaborate on go-to-market strategies for launching new products and defining value propositions.

Benefits

  • Hybrid work flexibility with in-office expectations for local associates.
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) retirement plan.
  • Paid time off and well-being benefits for eligible employees.
Full Job Description
What we need

The Product Development Manager will support the conceptualization and early development of commercial products. This role is responsible for identifying innovative market opportunities, building business cases to assess and prioritize new offerings, and maintaining a product roadmap. The role will work closely with teams across BCBSMA to develop products that meet customer needs and drive targeted business growth.

This position is eligible for the Flex persona. This is a hybrid position, based out of our Hingham or Boston office. Associates who live within 50 miles of the office are expected to work in-person 2 days a week.

Your Day to Day
  • Conduct ongoing market surveillance of competitor actions and industry trends to identify strategic opportunities and determine the optimal timing for launching new solutions
  • Define, communicate, and maintain a clear product vision and roadmap based on customer feedback, industry insights, and opportunities identified in data analysis
  • Create and manage rigorous, data-driven business cases for new product opportunities, including product specific ROI projections and feasibility analysis
  • Drive detailed assessment of new product concepts in partnership with Finance, Actuarial, ET, Operations, and other relevant stakeholders to determine overall concept viability
  • Establish Key Performance Indicators (KPIs) to measure the effectiveness of market offerings against corporate goals
  • Drive product affordability initiatives by identifying key drivers of medical cost trend, analyzing financial impacts of benefit changes, and developing product strategies to contribute to lowering the total cost of care
  • Partner to develop the initial go-to-market (GTM) strategy for new product launches, including defining the value proposition
  • Collaborate with Sales, Marketing, and other key stakeholders to gather ongoing feedback to ensure product success
  • Develop and present compelling narratives to leadership regarding product strategy, performance, and growth opportunities


We're Looking for:
  • Ability to translate complex healthcare industry challenges into clear, actionable product opportunities
  • Strong financial acumen with experience in business case development
  • Strong analytical skills with a proven ability to assess program performance and make data-driven recommendations for improvement
  • Strong communication skills (verbal, written, and presentation) with the ability to articulate a compelling product vision and its value proposition
  • Excellent organizational and project facilitation skills, with a proven ability to lead collaborative discussions and drive projects to completion
  • Demonstrated ability to navigate matrixed teams and achieve goals through creative problem-solving. Comfortable with ambiguity and capable of working independently
  • High standards of professionalism, attention to detail, and a commitment to delivering excellent results


What You Bring:

  • Bachelor's degree required; MBA or other Master's degree is a plus
  • 3+ years of relevant experience in product development
  • Experience in the healthcare industry is strongly preferred


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Minimum Education Requirements:

High school degree or equivalent required unless otherwise noted above

Location
Boston, HinghamTime Type
Full time

Salary Range: $104,670.00 - $127,930.00

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

About Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts (BCBSMA) is a state licensed private health insurance company under the Blue Cross Blue Shield Association with headquarters in Boston. It is the largest health plan in Massachusetts, serving 2.8 million members. BCBSMA is committed to providing access to high-quality, affordable health care to help improve the health and well-being of its members and the communities it serves.
Learn more about Blue Cross Blue Shield of Massachusetts
Size
3,700 employees
Industry
Founded
1937

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