About the Role

This position is responsible for managing the full product lifecycle ofassigned product lines. The Product Manager will play a central role in new product development, product planning, pricing, competitive analysis, and go-to-market execution while collaborating closely with engineering, manufacturing, sales, supply chain, and marketing communications teams.

Main Responsibilities 

1. Support Product Line Strategy 

• Contribute to the strategic direction of the assigned business area, helping shape a competitive, cohesive portfolio. 

• Develop short- and long-range business plans for assigned product lines consistent with market needs and corporate strategic priorities. 

• Track portfolio performance and identify opportunities and gaps to support accelerated growth objectives. 

2. Own the New Product Development (NPD) Pipeline 

• Conduct market research, competitive analysis, and voice-of-customer (VOC) activities to identify future product needs. 

• Develop marketing specifications and product requirements to guide engineering and development teams. 

• Support business case development to justify investment and prioritize projects within the NPD pipeline. 

3. Manage Current Product Lines 

• Manage the lifecycle of existing products to ensure they remain competitive and aligned with customer expectations. 

• Evaluate product performance, identify underperforming areas, and define actions to strengthen the portfolio. 

• Guide product enhancements, updates, and lifecycle decisions in coordination with cross-functional teams. 

4. Product Lifecycle Management (PLM) 

• Collaborate with Sales and Pricing Analysis teams to develop market-based pricing policies aligned with gross margin objectives.

• Support margin improvement plans where necessary and maintain awareness of customer demand trends.

• Assist in managing product improvements, change approvals, and product obsolescence in alignment with business plans via the Engineering Request process.

5. Support Marketing Strategy for the Portfolio 

• Partner with MarCom to assist in developing and executing marketing strategies that drive awareness, interest, and adoption. 

• Support the development of promotional materials, trade show participation, product literature, training content, and distribution plans. 

• Ensure marketing efforts align with product strategy and business growth objectives. 

6. Represent the Company in the Market 

• Attend key industry trade shows, conferences, and technical exhibits to stay connected to market trends, competitive technology, and customer needs. 

• Present papers or seminars as appropriate to promote products and build market presence. 

7. Serve as an Internal Resource 

• Provide product training and technical guidance to sales, support, and cross-functional partners. 

• Ensure teams are equipped with the knowledge and tools needed to effectively position and support the product line. 

What It Takes to Succeed 

This role requires a blend of strategic thinking, technical fluency, and strong interpersonal skills. Successful candidates typically demonstrate: 

• Strong project management — able to coordinate cross-functional teams and move initiatives forward.

• Customer-facing confidence — skilled at building relationships and understanding customer needs.

• Analytical mindset — comfortable with data-driven decision-making, competitive evaluation, and market analysis.

• Business acumen — understands pricing, margin dynamics, and portfolio performance.

• Collaboration — works effectively across teams to achieve shared objectives.

• Ability to execute - Willingness to operate hands-on and directly contribute to deliverables.

Required Qualifications 

• Bachelor's degree in Engineering, Marketing, Business or a related field. 

• 3+ years of product management experience in a technical, hardware-oriented field. 

• Demonstrated familiarity with hardware product development and product lifecycle management. 

Preferred Qualifications 

• Background in water treatment, measurement, or distribution segments. 

• Experience in water or adjacent water technology markets. 

Travel: 15-20% travel required. 

Core Competencies 

• Work Standards: Sets high performance expectations for self; assumes accountability for completing assignments. 

• Initiative: Takes prompt, proactive action to achieve results.

• Communication: Conveys information clearly and concisely; listens actively to others.

• Collaboration: Works effectively across teams to achieve shared goals.