DESCRIPTIONThe Product Marketing Manager manages all of the various product lines within the Interface portfolio; consisting of an extensive relay portfolio, signal conditioners, and energy monitoring devices.
The Product Marketing Manager (PMM) responsible for this line will develop effective marketing strategies and plans to communicate the features and benefits of existing and new products to the Canadian market.
The PMM will handle market research on current trending products, establish market launch plans for upcoming products, influence pricing, guide sales teams, develop messaging and market positioning around products.
The Product Marketing Manager reports to the Director of Marketing and works with HQ team members in Germany to ensure that Canadian marketing plans meet local and global objectives.
POSITION RESPONSIBILITIES- Continuously develop a knowledge and understanding of the local market(s) and select the products from the portfolio which are applicable, and which will best help in achieving the sales budget.
- Recommend pricing strategies and providing direction to align sales with optimum Value Selling Proposition.
- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.
- Build brand (portfolio) awareness by supporting the Marcomm team with content for digital marketing and trade publication use.
- Continually develop the knowledge and understanding of the technical aspects of the product portfolio, the advantages (value) and what differentiates the products over those of the competition.
- Collaborate with the Product Marketing team to coordinate on product campaigns (COMPLETE line).
- Support the sales team with customer visits for new product introductions, special projects, training, and/or technical application support.
- Preparing for, participating in and/or presenting at trade shows and other company / customer events
QUALIFICATION REQUIREMENTS- University degree and/or College Technician/Technologist, or Marketing
- Minimum 5 years' experience in Marketing and/or Sales of Electronic Components
- Excellent communication, analytical and presentation skills
- Excellent understanding of the customer decision process and key drivers.
- Understanding of the Industrial Market Segment is an asset.
- French speaking is an asset.
ESSENTIAL JOB REQUIREMENTS- Attendance in accordance with company policies and participation in local, regional, and (inter)national meetings
- Must be able to travel overnight as required
- Must have a valid driver's license
We are offering an attractive remuneration package, including salary in the range of $85,000 to $95,000 annually, employee benefits and the opportunity to contribute to a fast-paced growing company with dynamic leadership and a history of growth and profitability.
To apply for this position:Interested candidate may apply in complete confidence by submitting a resume with a summary of their achievements. This hiring process may use artificial intelligence (AI) tools to screen and assess applicants.
We appreciate your interest; however only candidates selected for interviews will be notified.
