Brunswick

Brand/Product Manager, Accessories & Maintenance Kits

Brunswick$73K — $106K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Engineering, or related field.
  • Minimum 3 years in category or product management, marketing, or similar roles; experience in Marine or Powersports industries preferred.
  • Strong analytical skills for data interpretation and trend identification.
  • Excellent communication and interpersonal skills for effective collaboration.
  • Ability to thrive in fast-paced environments and manage multiple priorities.
  • Strategic thinker with a results-driven mindset.
  • Experience in matrix organizations and leading cross-functional teams is preferred.

Responsibilities

  • Develop and implement category strategies with cross-functional teams.
  • Drive financial performance for the Accessories and Kits category to meet revenue and profitability targets.
  • Collaborate with the Category Director on strategic business plans and product charters.
  • Analyze market trends and customer feedback to identify growth opportunities.
  • Facilitate cross-functional collaboration to ensure successful execution of initiatives.
  • Stay updated on industry trends to maintain competitive advantage.
  • Provide input on product forecasts and demand planning for inventory goals.
  • Champion a customer-centric approach to enhance user experience with products.

Benefits

  • Annual discretionary bonus eligibility.
  • Comprehensive medical, dental, and vision insurance.
  • Paid vacation and 401k with up to 4% company match.
  • Health Savings Account with company contribution.
  • Well-being program and product purchase discounts.
Full Job Description
Location: Fond du Lac, WI

Workplace Category: Hybrid; 3+ days in office per week

Travel Required: Occasional

Direct Reports: No

Pay Range: $73,600 - $106,200

Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Relocation: Yes

As Product Manager & part of our Parts & Accessories team, you will lead the strategic and operational growth of the Accessories and Maintenance Kits category. This role is key to shaping the category roadmap, driving execution, and delivering financial results in a developing, growth area of the business. We're seeking a motivated, entrepreneurial self-starter who thrives in ambiguity and is eager to build and scale a category. You'll work closely with the Category Director (Engine P&A) and broader P&A team while having day-to-day management and results, collaborating cross-functionally to ensure success.

Essential Functions:
  • Work with cross-functional teams to develop and implement category strategies, including product line expansion (broadening accessory and kit offerings), portfolio and lifecycle management, product positioning, strategic pricing, strategic partnerships, and sales channel strategy.
  • Drive financial performance for the Accessories and Kits category - responsible for meeting or exceeding revenue, profitability, and growth targets.
  • Collaborate with the Category Director to establish strategic product and business plans for the category; this includes crafting product charters and defining product requirements based on consumer insights, competitive analysis, and market trends.
  • Analyze market trends, competitive landscape, and customer feedback to identify growth opportunities and drive innovation within the accessories and kits portfolio.
  • Lead cross-functional collaboration: working closely with Marketing, Sales, Procurement, Product Development & Engineering (PD&E), Operations, and other teams to ensure alignment and effective execution of category initiatives.
  • Stay informed about industry developments and emerging trends in the marine and powersports accessories space to inform decision-making and maintain a competitive advantage.
  • Provide product forecasts and demand planning inputs (through the SIOP process) to achieve inventory turn goals, fill-rate targets, and high customer satisfaction.
  • Champion a customer-centric approach by understanding and anticipating customer needs and preferences, ensuring our accessory and kit offerings deliver a best-in-class user experience and complement our core products.
  • Support the company's participation in trade shows, dealer seminars, and other special events as the subject matter expert for the Accessories and Kits category.


Required Qualifications
  • Bachelor's degree in Business Administration, Marketing, Engineering, or related field.
  • Minimum of 3 years of prior experience in category management, product management, marketing, or related role. Experience in Marine, Powersports, or related industry preferred but not required.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
  • Demonstrated ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Strategic thinker with a results-driven mindset and a passion for continuous improvement.
  • Experience working in a matrix organization and leading or influencing cross-functional teams is preferred.
  • Must possess ambition, passion, and self-motivation to strive for excellence and exceed expectations.


The hiring range for this position is $73,600 to $106,200 annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.

About Brunswick

Brunswick is a company that designs, manufactures, and markets recreational products. The company operates in three segments: Marine Engine, Boat, and Fitness. Marine Engine segment provides outboard, sterndrive, and inboard engines for boats. Boat segment provides fiberglass pleasure boats, yachts, and sport cruisers. Fitness segment provides cardiovascular and strength training equipment. Brunswick operates in the United States and internationally.
Learn more about Brunswick
Size
18,582 employees
Market Cap
$5 billion
Industry
Net Income
$372.7 million
Founded
1845
5 Year Trend
+5.4%
Revenue
$4.3 billion
NASDAQ

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