Dana Incorporated

Product Management Specialist - Aftermarket

Dana Incorporated$80K — $95K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Engineering, or related field preferred
  • Experience in aftermarket product management or related roles
  • Understanding of aftermarket dynamics and product lifecycle
  • Ability to travel up to 10% as required
  • Strong analytical skills and decision-making capabilities

Responsibilities

  • Own engine nameplate portfolios and develop coverage strategies
  • Develop product line strategies for growth and profitability
  • Identify opportunities for coverage expansion through analysis
  • Lead new product introductions from concept to launch
  • Manage all aspects of product lifecycle actions
  • Analyze product performance and pricing strategies
  • Support sales and customer service teams as product expert

Benefits

  • Opportunity to shape a recognized product portfolio
  • Involvement in strategic decision-making
  • Work with cross-functional teams to drive initiatives
  • Direct influence on market coverage and portfolio performance
  • Potential travel opportunities for industry networking
Full Job Description
Job Purpose

The Product Manager is responsible for the end-to-end ownership of assigned Victor Reinz gasket product portfolios, including specific engine nameplates. This role develops and executes product strategies focused on expanding market coverage, increasing vehicle-in-operation (VIO) penetration, and delivering profitable growth across the aftermarket. This role offers the opportunity to directly shape Victor Reinz's aftermarket gasket portfolio by owning engine nameplate strategies from analysis through execution. The Product Manager will have meaningful influence on coverage expansion, portfolio performance, and long-term growth within a globally recognized brand.

Job Duties and Responsibilities

Product Strategy & Portfolio Ownership
• Own assigned engine nameplate portfolios, including coverage strategy, roadmap development, and lifecycle management
• Develop and execute product line strategies aligned to growth, profitability, and market needs
• Identify and prioritize coverage expansion opportunities using VIO analysis, market data, and competitive benchmarking
• Lead trade-off decisions related to coverage depth, investment prioritization, and speed to market

New Product Development & Lifecycle Management
• Lead new product introductions and line extensions from concept through launch
• Manage product lifecycle actions including new part additions, supersessions, and obsolescence decisions
• Partner with Engineering and Operations on sourcing and manufacturing feasibility

Analytics, Pricing & Business Planning
• Develop business assessments, AOP forecasts, competitive analyses, and action plans
• Own pricing strategies based on competitive position, channels, and margin objectives
• Analyze product performance, coverage effectiveness, and VIO penetration trends

Data, Catalog & Systems Management
• Ensure accurate product data across ERP, PIM, pricing, and catalog systems
• Maintain lifecycle codes, popularity lists, and competitive cross-reference data
• Support ACES / TecDoc Year-Make-Model data

Commercial & Customer Support
• Support customer line reviews, assortment, and stocking strategies
• Prepare sales training materials and technical product support content
• Serve as product expert supporting sales, customer service, and field teams

Education and Qualifications
• Bachelor's degree in Business, Engineering, or a related field preferred
• Experience in aftermarket product management, category management, engineering, or related roles
• Understanding of aftermarket dynamics and product lifecycle management
• Willingness to travel up to 10% as required

Skills and Competencies
• Coverage percentage versus VIO targets for assigned engine nameplates
• Revenue growth and margin performance
• Execution of new product introductions and portfolio expansion initiatives
• Product data accuracy across internal and customer-facing systems
• Proven product management experience with full portfolio ownership
• Strong analytical and decision-making skills
• Excellent communication, presentation, and organizational skills
• Ability to independently lead cross-functional initiatives
• Strong business acumen with pricing and forecasting experience
• Proficiency in Microsoft Excel and PowerPoint; ERP/PIM experience preferred

About Dana Incorporated

Dana Incorporated is a global supplier of drivetrain and e-propulsion systems for passenger cars, commercial vehicles, and off-highway equipment. The company's products include axles, driveshafts, transmissions, and electrodynamic technologies. Dana Incorporated serves customers in the automotive, commercial vehicle, and off-highway markets. The company operates through four segments: Light Vehicle Driveline Technologies, Commercial Vehicle Driveline Technologies, Off-Highway Drive and Motion Technologies, and Power Technologies. Dana Incorporated was founded in 1904 and is headquartered in Maumee, Ohio.
Learn more about Dana Incorporated
Size
38,000 employees
Market Cap
$3.7 billion
Industry
Net Income
-$31 million
5 Year Trend
+3.2%
Revenue
$7.1 billion

Similar Jobs

More Jobs at Dana Incorporated

More Manufacturing & Automotive Jobs

Find similar Product Management Specialist - Aftermarket jobs: