Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
Professional
All Job Posting Locations:
Titusville, New Jersey, United States of America
Job Description:
Johnson & Johnson is recruiting for a Product Director, Channel Innovation & Execution, CAPLYTA, located in Titusville NJ.
The Product Director, Channel Innovation & Execution 6 CAPLYTA4 is a key leader within the CAPLYTA marketing and franchise organization, responsible for developing and scaling innovative channel strategies across the patient journey.
Key Responsibilities:
Own telehealth strategy development, including design and deployment of marketing tactics aligned to broader brand strategy and direct-to-patient efforts
Lead telepsychiatry program launch and execution, including end-to-end development, account management, and ongoing optimization to drive channel performance
Identify, pilot, and scale innovative marketing tactics and partnerships across the mental health ecosystem using a test-and-learn, data-driven approach
Explore and prioritize additional innovative channel opportunities that can fuel further CAPLYTA performance
Partner with the Strategic Customer Group (SCG) to shape and execute digital pharmacy and fulfillment strategies
Identify and unlock growth opportunities across digital pharmacy channels, aligned with access, adherence, and patient experience objectives
Execute advisory boards, market research, and analytics initiatives to generate actionable insights that inform telehealth and digital pharmacy strategy
Define success metrics and track performance to drive continuous improvement and demonstrate impact
Contribute to a high-performing, collaborative team environment
Qualifications
A minimum of a Bachelor's degree is required
Minimum of 5 67 years of relevant experience, including pharmaceutical or healthcare industry experience is required
Experience in Sales, Marketing, Market Access, or Managed Care strongly preferred
Neuroscience or mental health experience preferred
Strategic and innovative thinker with a results-oriented, test-and-learn mindset
Strong ability to collaborate cross-functionally and influence without direct authority
Proven marketing experience with strong project management and communication skills, including executive-level presentations
Demonstrated ability to manage multiple priorities, agencies, and external partners in a fast-paced environment
Proactive, team-oriented, and comfortable operating in evolving and ambiguous environments
This role is based in Titusville NJ and requires up to 25% travel (US with limited OUS travel).
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility
The anticipated base pay range for this position is :
$122,000.00 - $212,750.00
Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Companys consolidated retirement plan (pension) and savings plan (401(k)).
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation 6120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado 648 hours per calendar year; for employees who reside in the State of Washington 656 hours per calendar year
Holiday pay, including Floating Holidays 613 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave 6 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave 6 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave 6 80 hours in a 52-week rolling period10 days
Volunteer Leave 6 32 hours per calendar year
Military Spouse Time-Off 6 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
