About the Role

As the Product Director of AI Products, you will run the productization process across our portfolio, working side-by-side with our Tech Director and AI Engineers on our first product bets and those that follow. You will join AI Products (AIP), the engineering-led, small-by-design team building R/GA's next chapter by shifting our business from service-as-labor to service-as-software. This is a true product role inside a productization studio where you will own product strategy, scoping, validation, and the discipline of shipping reusable assets that travel across clients. You will ensure every bet ships as a real product with a clear thesis, an identified buyer, a sales-ready demo, and the rhythm to ship, sell, or sunset on time.

Here's what you should know if you want to be a Product Director, AI Products at R/GA:

On any given day you might

• own the rhythm by which bets move from concept to shippable product, defining the demo, the deck, and the codebase scope for each.
• define product strategy theses, target buyers, IP wedges, and ship-or-sunset criteria.
• synthesize the narrative and lead the creation of product marketing assets, ranging from video content to PR and beyond.
• run customer discovery with R/GA Client Leads, prospects, and pitch teams to validate assumptions early and kill bets that do not hold up.
• prototype, validate, and iterate using AI agents to build working artifacts yourself rather than waiting on engineering for every check.
• partner with brand, marketing, PR, new business, and regional studios via short, scoped consulting moments rather than non-billable resourcing commitments.
• build the marketing decks, demo scripts, and pitch artifacts that empower any Client Lead to sell our products without hand-holding.
• define and report on success metrics, building the dashboard that the team and the Global Leadership Team live by to track pitch-to-win lift, margin uplift, engagement extension, software revenue, and industry signal.
• maintain a pipeline of productization candidates harvested from across R/GA to steward the backlog.

The ideal person

• is a high-agency operator who fills in gaps without requiring a formalized process and brings rigor without bureaucracy.
• is rigorous about product management, including problem definition, sequencing, and metrics, while remaining deeply fluent in AI capabilities, limitations, and future bets.
• is a technically minded, T-shaped individual with a track record of building long-term AI products that have shipped, sold, and lasted, rather than just demos.

You bring

• 7+ years of product management experience, with 3+ years focused on AI-powered or technically complex products.
• strong technical fluency, including the ability to read code, push back on architecture, and write a credible PRD for an AI system.
• fluency in agent-driven workflows with the ability to direct AI agents to build prototypes and working artifacts independently.
• demonstrated zero-to-one experience, ideally inside an agency, studio, consultancy, or startup.
• excellent written communication skills across PRDs, decks, sales artifacts, and executive updates that make complex products easy to understand and easy to sell.
• the comfort and confidence to present to senior clients and internal stakeholders, including the C-suite.

Bonus Points

• if you have prior product work on generative interfaces, agent platforms, brand systems, or AI tooling.
• if you have experience packaging consulting or services work into repeatable products.
• if you have a background working alongside designers and creative teams in agency environments.
• if you have published thinking on AI product management, evaluation, or productization.

*This role is based in NYC. Candidates must be located in the tri-state area (NY, NJ, or CT) or willing to relocate. This position offers a hybrid work model, with regular in-person collaboration, team / client workshops.

The hiring range for this position is $180,000 to $220,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's applicable skills, pertinent experience, and qualifications.