Product & Brand Marketing Lead

inMusic

$100K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in product or brand marketing roles, preferably in consumer or music technology sectors.
  • Proven skill in developing go-to-market strategies and positioning for complex products.
  • Experience collaborating with cross-functional teams in fast-paced environments.
  • Strong analytical ability to interpret data and customer insights for strategic decision-making.
  • Exceptional communication skills, with a knack for storytelling and creating effective briefs.
  • Familiarity with the music creation community and technology's impact on creative expression.

Responsibilities

  • Develop integrated product and brand marketing strategies based on customer needs and market opportunities.
  • Define messaging, audience focus, and go-to-market plans for new products and campaigns.
  • Collaborate with cross-functional teams to ensure cohesive launch execution and campaign delivery.
  • Use research, consumer insights, and competitive analysis to inform marketing strategies.
  • Identify and extend product narratives and creator connections within the inMusic portfolio.
  • Produce clear briefs and performance reports to facilitate project execution and alignment.
  • Establish repeatable marketing practices that enhance clarity, accountability, and business impact.

Benefits

  • Full-time employment with potential for career growth.
  • Collaborative work environment across diverse teams.
  • Influence over product strategies and brand development.
  • Opportunity to engage with music technology and creator communities.
  • Flexible working arrangements may be available.
Full Job Description
Product & Brand Marketing Lead

Department: Ecommerce, Web & Digital Marketing

Employment Type: Full Time

Location: Cumberland, RI

Description

We are seeking a Product & Brand Marketing Lead to shape how brands' products, capabilities, and creator value propositions connect to the broader inMusic portfolio. This role bridges product strategy, brand positioning, audience insight, go-to-market planning, launch execution, and commercial alignment. The right candidate will be able to clarify positioning, build compelling narratives, align cross-functional stakeholders, and translate product and brand strategy into measurable market impact.

What You'll Do
  • Develop product and brand marketing strategies that connect customer needs, market opportunities, product strengths, and inMusic commercial priorities.
  • Define positioning, messaging, audience priorities, launch narratives, and go-to-market plans for products, campaigns, or portfolio initiatives.
  • Partner with product management, brand, creative, content, web/e-commerce, paid media, CRM, sales, support, and analytics teams to deliver integrated launches and campaigns.
  • Use market research, customer insight, product data, competitive analysis, and performance reporting to guide marketing decisions.
  • Identify opportunities to extend product stories, creator audiences, content, and market insights across the broader inMusic portfolio.
  • Create clear briefs, messaging frameworks, launch plans, stakeholder narratives, and performance readouts that help teams execute with focus.
  • Help establish repeatable product and brand marketing practices that improve alignment, accountability, and measurable business outcomes.


What You Bring
  • Experience in product marketing, brand marketing, go-to-market strategy, lifecycle marketing, e-commerce, or adjacent marketing leadership roles for consumer technology, music technology, creative software, hardware/software ecosystems, or related categories.
  • Strong ability to translate product capabilities and customer insight into clear positioning, compelling messaging, and commercially relevant launch plans.
  • Experience working with cross-functional teams across product, design, engineering, content, performance marketing, e-commerce, analytics, sales, and customer support.
  • Commercial judgment and comfort using data, customer feedback, market intelligence, and competitive insight to shape priorities.
  • Ability to manage ambiguity, reconcile different stakeholder viewpoints, and drive clarity around strategy, ownership, timing, and trade-offs.
  • Excellent written and verbal communication skills, including executive-ready narrative development and practical briefing for creative and campaign teams.
  • Interest in music creation, creator communities, and the role of technology in helping musicians, producers, performers, and DJs express themselves.

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