Circle K Corporation

Private Brand Product Manager- Consumer Products

Circle K Corporation • $90K — $110K *
Charlotte, NC 28269In-Person
Retail & Consumer Goods
5 - 7 years of experience
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Analytics, or related field (required)
  • 5+ years of experience in product development, brand management, category management, strategy, or innovation roles within the CPG industry
  • Experience in the convenience retail channel or adjacent on-the-go consumer environments strongly preferred
  • Proven ability to translate consumer insights and competitive analysis into actionable strategies
  • Strong financial and analytical acumen to connect product decisions to P&L outcomes

Responsibilities

  • Translate Private Brands vision into a strategically sequenced product pipeline
  • Identify and develop business cases for high-potential opportunities using consumer insights
  • Deliver data-supported product and portfolio strategies to secure senior leadership alignment
  • Define and track KPI frameworks for performance optimization
  • Use analytics tools to evaluate product performance and recommend enhancements
  • Build and execute product strategies aligned with category and channel goals
  • Lead cross-functional teams through the full product lifecycle

Benefits

  • Mentoring and development opportunities for team members
  • Culture of innovation and continuous improvement
  • Collaborative environment emphasizing cross-functional teamwork
  • Opportunity to make significant impact on product and brand strategies
Full Job Description
Private Brand Product Manager - Consumer Products

Duties and Responsibilities

Strategic Innovation & Product Roadmap
  • Translate the Private Brands vision into a strategically sequenced pipeline of new products, renovation initiatives, and platform expansions tailored to convenience shopper missions.
  • Use consumer insights, trip drivers, and market/channel trends to identify high-potential whitespace opportunities and develop analytically grounded business cases.
  • Deliver compelling, data-supported product and portfolio strategies to senior leadership to secure alignment, resources, and cross-functional commitment.

Advanced Analytics, Performance Optimization & Continuous Improvement
  • Define, track, and socialize robust KPI frameworks including sales velocity, gross profit return on investment (GPROI), penetration, price perception, and market share.
  • Use analytics tools (Excel, Power BI, syndicated data sources, panel data) to evaluate item- and platform-level performance, diagnose gaps, and recommend actionable enhancements.
  • Develop scenario analyses to guide assortment, pricing, and positioning decisions.

Business Strategy, Commercial Execution & Category Alignment
  • Build and execute end-to-end product strategies aligned with broader category and channel goals, ensuring each initiative supports growth, margin, and customer value targets.
  • Collaborate closely with Category Managers, merchandising, marketing, product development, supply chain, and finance to translate strategic opportunities into commercial outcomes.
  • Oversee commercialization and go-to-market execution to ensure timely, differentiated launches that meet business and operational expectations.

Cross-Functional & External Collaboration
  • Lead cross-functional teams through the full product lifecycle-from concept, feasibility, and sourcing through commercialization and performance optimization.
  • Partner with external suppliers and manufacturers to enhance sourcing strategies, strengthen product quality, and drive production efficiency and cost competitiveness.

Team Leadership, Coaching & Organizational Influence
  • Mentor and develop team members by elevating analytical thinking, strategic acumen, and consumer-centric decision-making.
  • Champion a culture of innovation, continuous improvement, and data-driven problem solving across the Private Brand organization.


Qualifications

Education & Experience
  • Bachelor's degree in Business, Marketing, Analytics, or related field (required).
  • 5+ years of experience in product development, brand management, category management, strategy, or innovation roles within the CPG industry.
  • Experience in the convenience retail channel or adjacent on-the-go consumer environments strongly preferred.

Key Skills & Competencies
  • Proven ability to translate consumer insights, channel behavior, and competitive analysis into actionable product and portfolio strategies.
  • Strong financial and analytical acumen with the ability to model scenarios, evaluate ROI, and connect product decisions to P&L outcomes.
  • High proficiency in data tools (Excel, Power BI) and familiarity with syndicated data (IRI, NielsenIQ) to uncover trends, diagnose challenges, and guide strategic decisions.
  • Exceptional communication skills with the ability to present complex strategies and insights to senior stakeholders in a clear, concise manner.
  • Strong leadership and collaboration capabilities, with demonstrated success guiding cross-functional teams.
  • Entrepreneurial mindset with a passion for innovation, operational excellence, and creating differentiated food & beverage experiences for convenience shoppers.


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About Circle K Corporation

Circle K is a convenience store chain offering a wide variety of products for people on the go. The company was founded in 1951 in El Paso, Texas and has since grown to become one of the largest convenience store chains in the world. Circle K operates over 16,000 stores in more than 25 countries. The company is known for its friendly service, quality products, and convenient locations. Circle K is committed to providing its customers with a fast and easy shopping experience, and is constantly looking for ways to improve its services and products.
Learn more about Circle K Corporation
Size
130,000 employees
Industry
Retail & Consumer Goods
* Ladders Estimates

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