AT&T

Principal UX Researcher

AT&T$158K — $237K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience leading UX research for complex digital products
  • Strong in qualitative and quantitative research methods like interviews and usability studies
  • Ability to develop tailored research plans based on business and user needs
  • Proficient at synthesizing research into actionable insights and narratives
  • Experience linking research outcomes to measurable business metrics
  • Excellent communication and stakeholder management skills
  • Background in HR technology or employee experience

Responsibilities

  • Define research strategies that align with product roadmaps and employee experience goals
  • Implement comprehensive research plans to gather user insights for design decisions
  • Identify knowledge gaps in employee journeys and workflows to inform research approaches
  • Lead end-to-end research processes through discovery, validation, and post-launch optimization
  • Translate findings into clear artifacts like journey maps and actionable recommendations
  • Synthesize research data to produce compelling reports for executive stakeholders
  • Collaborate with cross-functional teams to embed user insights into product development

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • At least 23 days of Paid Time Off and 9 company-designated holidays
  • Paid Parental and Caregiver Leave
  • Adoption Reimbursement
  • Short-term and long-term Disability Benefits
  • Life and Accidental Death Insurance
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Discounts on AT&T mobility plans and services
Full Job Description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

We are seeking an experienced Principal UX Researcher to shape the future of

employee experiences across HR and workforce technology platforms. In this role, you will lead strategic research initiatives that uncover employee needs, inform product decisions, and drive measurable improvements in user experience, adoption, and business outcomes.

What You’ll Do

  • Define research strategies for complex HR technology initiatives, aligning research objectives to product roadmaps, business priorities, employee experience goals, and measurable outcomes.

  • Develop and implement comprehensive research plans and methodologies to gather user insights that inform high-level design and product decisions across the organization.

  • Identify critical knowledge gaps across employee journeys, workflows, systems, and user groups, and recommend the appropriate research approach to inform decisions.

  • Lead research across the full product lifecycle, from early discovery and problem framing through concept validation, usability testing, launch readiness, and post-launch optimization.

  • Determine the right mix of qualitative and quantitative methods to uncover user needs, validate assumptions, reduce delivery risk, and improve product adoption
    Development & Research Artifacts

  • Develop research artifacts that clearly communicate user needs, pain points, behaviors, motivations, and decision drivers across key employee and HR personas.

  • Translate research findings into journey maps, service blueprints, experience principles, opportunity areas, and actionable recommendations that guide product and design teams.

  • Create reusable research assets and insight repositories that help teams make faster, more informed decisions across related products and employee journeys.

  • Ensure research artifacts are clear, credible, and tailored to the needs of product teams, designers, technologists, HR stakeholders, and senior leaders.
    Advanced Data Analysis & Strategic Reporting

  • Synthesize complex qualitative and quantitative inputs into clear insights, themes, and recommendations that inform product strategy and experience priorities.

  • Connect research findings to business outcomes such as adoption, efficiency, satisfaction, reduced rework, improved task completion, and better employee experience.

  • Develop executive-ready readouts that tell a clear story, highlight implications, and recommend practical next steps for decision-makers.

  • Use research metrics, behavioral data, survey results, usability findings, and product analytics to evaluate experience effectiveness and identify improvement opportunities.
    Collaboration & Influence

  • Partner with product, design, technology, HR, analytics, and change teams to ensure user insights are embedded throughout planning, prioritization, design, and delivery.

  • Influence senior stakeholders by framing user problems, tradeoffs, risks, and opportunities in a way that supports better business and product decisions.

  • Facilitate workshops, discovery sessions, research readouts, and alignment discussions that bring cross-functional teams around a shared understanding of user needs.

  • Serve as a trusted advisor to product and design teams, helping translate research insights into experience direction, requirements, and measurable improvements
    Continuous Improvement, Innovation & Advocacy

  • Advance research standards, methods, templates, and practices to improve consistency, quality, and impact across the UX and product organization.

  • Stay current on emerging UX research methods, AI-enabled research tools, employee experience trends, and enterprise technology practices.

  • Promote a culture of evidence-based decision-making by helping teams understand when research is needed, how to use insights, and how to measure experience outcomes.

  • Maintain a repository of research findings, stay current with the latest UX research methodologies, tools, and industry trends, and champion user-centered design principles and methodologies, ensuring ethical and effective research practices.

What You’ll Bring

  • Experience leading UX research for complex digital products, enterprise platforms, or workflow-driven experiences.

  • Strong expertise in qualitative and quantitative research methods, including interviews, usability studies, surveys, journey mapping, and concept testing.

  • Ability to develop research strategies, define plans, and select the right methods based on business goals and user needs.

  • Proven ability to synthesize research into clear insights, recommendations, and decision-ready narratives.

  • Experience connecting research findings to measurable outcomes such as adoption, satisfaction, efficiency, and improved user experience.

  • Strong communication, facilitation, stakeholder management, and executive storytelling skills.

  • Experience partnering across product, design, technology, analytics, HR, and change teams.

  • Ability to influence without authority, operate as an individual contributor, and mentor others in research practices.

  • Experience in HR technology, employee experience, workforce management, or related enterprise domains.

  • Familiarity with employee lifecycle experiences such as hiring, onboarding, learning, performance, career development, and employee support.

  • Knowledge of platforms such as Workday, ServiceNow, SAP SuccessFactors, Oracle HCM, or similar systems.

  • Experience using product analytics, survey data, operational metrics, or behavioral insights to assess experience effectiveness.

  • Experience building research repositories, templates, standards, or scalable research practices.

  • Familiarity with AI-enabled research tools, service design, accessibility, and inclusive research practices.

Our Principal UX Researcher jobs earn between $158,200.00 - $237,400.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

About AT&T

Cricket Wireless is a U.S.-based company that offers prepaid wireless voice, text, and data services. Cricket Wireless was founded in 1999 by Leap Wireless International, Inc. Currently, it operates as a subsidiary of AT&T Inc.

AT&T Careers

Joining AT&T means becoming part of a global team known for driving innovation and leading the telecommunications industry. It's an opportunity to grow your career at one of the most diverse and resource-rich companies in the world. Work You'll Do At AT&T, we're not just about phone lines and data plans. We're about connecting people and fostering relationships. As a member of our team, you'll help deliver cutting-edge solutions across various sectors, ensuring that our services are not only available but also transformative. Lead with Innovation Embrace a role at AT&T where technology meets creativity. Our professionals lead the market in developing and deploying technology solutions that transform how people communicate and do business. We are pioneers in creating new paths for technology, with a focus on sustainable and responsible innovation. Join a Diverse and Inclusive Team AT&T is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership programs that empower our team members to grow professionally and personally. Our culture is one of inclusivity, where every voice is heard and valued. Explore Job Opportunities Whether you're looking for an entry-level position or a more senior role, AT&T offers a range of job opportunities across various fields. From engineering to marketing, our team is composed of skilled professionals who are leaders in their respective areas. Internship Programs Kickstart your career with an AT&T internship. Gain hands-on experience, work on real projects, and learn from leaders in the industry. Our internships provide a robust platform for learning and growth, helping you build skills that are crucial for future success. Benefits and Growth AT&T is dedicated to the growth and development of its employees. We offer comprehensive benefits, including health care, retirement plans, and continuous professional development opportunities. With resources like career coaching and resume workshops, we support your journey every step of the way. Networking and Professional Development Expand your professional network within AT&T through various networking events, mentorship opportunities, and collaborative projects. Our focus on career development is designed to help you reach your professional goals, enhancing your skills and preparing you for leadership roles. Stay Connected Join Our Team Discover the career you've always wanted by exploring the open positions at AT&T. We are constantly on the lookout for passionate, innovative, and driven individuals to join our team. Check out our current job listings and find where your skills and interests align with our needs. Keep Up to Date Stay informed with the latest career tips, company news, and industry insights—all from the professionals who are part of our team. AT&T is a place where you can make an impact, leading the way in the telecommunications industry. Job Alert Emails Customize your experience by signing up for job alerts that match your career preferences. Stay ahead of the curve and be the first to know about exciting and rewarding opportunities at AT&T. At AT&T, your career is poised for success, equipped with the right tools, culture, and team to make it happen. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about AT&T
Size
203,000 employees
Market Cap
$131.2 billion
Industry
Net Income
-$5.1 billion
Founded
1983
5 Year Trend
+0.6%
Revenue
$171.7 billion
NASDAQ

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