The Walt Disney Company

Principal Product Manager

The Walt Disney Company$188K — $252K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of product management experience in digital media, news, entertainment, or streaming.
  • Strong technical skills in CRM, messaging platforms, and automation tools.
  • Proficiency in data integration and data maturity concepts.
  • Hands-on experience with AI and machine learning for automated workflows.
  • Proven ability to lead cross-functional teams in matrixed organizations.
  • Exceptional analytical skills with a focus on data-driven decision-making.
  • Excellent communication skills for influencing diverse audiences.

Responsibilities

  • Lead cross-functional initiatives to define strategic goals and align product vision.
  • Monitor KPIs and identify business impact, driving growth opportunities through data analysis.
  • Foster user relationships with personalized and relevant messaging to enhance engagement.
  • Develop a long-term strategy for unifying CRM and messaging capabilities across products.
  • Introduce new features through AI tools to enhance user experience and messaging.
  • Establish best practices for data governance to improve product insights and analytics.
  • Craft strategic narratives for executives to guide decision-making and align business priorities.

Benefits

  • Ongoing learning and professional growth opportunities.
  • Mentorship and leadership development programs.
  • Culture that values diversity and experimentation.
  • Supportive environment for innovation and continuous improvement.
Full Job Description
Job Posting Title:
Principal Product Manager

Req ID:


Job Description:

Product Management is responsible for driving the overall user experience, feature strategies and concepts, and engagement paradigms for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products - including Disney+, Hulu, ESPN, ABC, ABC News, Nat Geo, Marvel, and Star Wars.

Job Summary:

The DEEPT News & Entertainment Product Team is looking for a dynamic Principal Product Manager specializing in matrixed strategic initiatives, experimentation, and data-driven decision making. This critical role sits at the intersection of technology, content, and user experience, focusing on world-class digital experiences for Disney's news and entertainment brands. The ideal candidate is collaborative, passionate about UX, self-directed, curious about industry trends, and has demonstrated an ability to build and support market-leading digital products.

The News & Entertainment product team is responsible for building the next generation of news and entertainment experiences for all digital platforms. As a key member of this team, you will collaborate with colleagues across engineering, design, and data science, as well as editorial and business stakeholders to launch new features and coordinate ongoing support for existing experiences. You will drive product strategies with a data-first mindset, leveraging A/B testing, user analytics, and advanced data practices to elevate our product offerings and inform decision-making. You will be supported in personal and professional growth through ongoing learning, mentorship, and leadership opportunities, and be a part of a culture that values diversity, experimentation, and continuous improvement.

Responsibilities and Duties of the Role:
  • Lead cross-functional strategic initiatives and collaborate with product managers, engineering, design, and editorial teams to define strategic goals, propose innovative ideas, align on product vision, and set measurable success metrics.
  • Define, monitor and communicate KPIs and product metrics. Identify growth opportunities, measure business impact, and influence cross-team priorities through clear, data-informed storytelling.
  • Cultivate direct user relationships by delivering personalized, timely, and contextually relevant messaging to maximize engagement and loyalty
  • Build the long-term strategy for unifying CRM and automated messaging capabilities, including data models, integrations and automating workflows, across multiple products.
  • Leverage AI tools to introduce new features and improve messaging capabilities, tooling, and enhance connected user experiences.
  • Advance data maturity by establishing best practices for experiment data collection, governance, and analytics, ensuring the integrity and accuracy of data used for product insights.
  • Craft and present strategic narratives tailored for executive audiences to influence decision-making, drive alignment on business priorities, and deliver meaningful improvements at scale.
  • Provide leadership and coaching to product teams, championing product strategy, raising organizational capabilities, and fostering a culture of continuous improvement and innovation.


Required Education, Experience/Skills/Training:

Basic Qualifications
  • 10 years or more experience in product management - specifically in digital media, news, entertainment, or streaming domains.
  • Strong technical aptitude and experience with CRM and messaging platforms, automation tools, and experimentation tools.
  • Strong understanding of data integration, data maturity concepts, and frameworks.
  • Hands-on experience with AI and machine learning applications, particularly in building and deploying automated workflows.
  • Demonstrated ability to lead cross-functional teams in a matrixed organization, driving consensus and delivering results.
  • Exceptional analytical and problem-solving skills, with a passion for making data-driven decisions and the ability to break down complexity and deliver pragmatic solutions.
  • Outstanding written and oral communication skills, capable of influencing at all levels and translating technical concepts for diverse audiences.
  • Passion for news, entertainment, or media and creating transformative user experiences at scale.


Required Education
  • A bachelor's or master's degree in computer science, statistics, business, media or a related field from a four-year accredited college or university


The hiring range for this position in New York, NY is $197,400 to $264,700 per year and in Glendale, CA is $188,400 to $252,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:
Product Management

Job Posting Primary Business:
PM - News & Ent Product

Primary Job Posting Category:
Product Management Tech

Employment Type:
Full time

Primary City, State, Region, Postal Code:
New York, NY, USA

Alternate City, State, Region, Postal Code:
USA - CA - 1200 Grand Central Ave

Date Posted:
2026-08-04

About The Walt Disney Company

The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows. Using the company's portfolio of brands to differentiate our content, services, and consumer products, Walt Disney seeks to develop creative, innovative, and profitable entertainment experiences and related products.

The Walt Disney Company Careers

Join the magical world of The Walt Disney Company, a place where dreams come true and imagination meets innovation. As a global leader in entertainment and media, we offer unparalleled job opportunities that invite you to be part of a beloved brand known for its influential culture, diversity, and dynamic growth. Work You’ll Do Embark on a career journey with The Walt Disney Company and play a pivotal role in shaping the future of media and entertainment. Engage in work that matters, contributes to storytelling excellence, and brings joy to millions around the globe. Transform your professional life by joining a team that values creativity, leadership, and visionary thinking. The Walt Disney Company stands at the forefront of industry innovation, constantly pushing the boundaries of what’s possible in entertainment and beyond. Lead with us from a unique position in the marketplace, where your skills in technology, creativity, and management converge to create extraordinary experiences. Collaborate with a diverse group of talented professionals, united in their passion for delivering magical experiences. Our team at The Walt Disney Company is composed of over 200,000 dedicated individuals who thrive in an environment that fosters growth, mentorship, and innovation. Introducing The Walt Disney Company Leadership and Professional Growth Programs We are committed to developing leaders who can navigate the challenges of the digital era and drive success across our various business segments. Our leadership programs are designed to hone your skills and prepare you for executive roles within the company. Do Innovative Work Join our team and contribute to projects that redefine the entertainment landscape. From groundbreaking films and television series to pioneering technological advancements, your work at The Walt Disney Company will set new standards in the creative and business worlds. Be Part of a Great Team Experience a culture that is inclusive, collaborative, and forward-thinking. Work alongside the best in the business and see how diversity and inclusion fuel our creativity and success. The Walt Disney Company’s commitment to a diverse workforce is evident in our hiring practices, training programs, and our everyday operations. Future-Proof Your Career With a wide array of benefits, continuous learning opportunities, and a network of supportive colleagues, your career at The Walt Disney Company is equipped for longevity and success. Our benefits package includes comprehensive health care, employee discounts, and access to exclusive company events and previews. Explore Job Opportunities and Internships Whether you’re a seasoned professional looking for your next challenge or a student seeking a transformative internship, The Walt Disney Company offers positions across a spectrum of fields and disciplines. Explore our career portal to find job opportunities that match your skills and passions. Stay Connected Join Our Team Search open positions, apply through our streamlined application process, and take the first step towards a magical career. We look for individuals who are passionate, curious, and eager to contribute to our legacy of storytelling and innovation. Keep Up to Date Stay informed with the latest company news, career tips, and insider perspectives—all from the people who make The Walt Disney Company a place of inspiration and excitement. Job Alert Emails Customize your subscription to receive job alerts and updates that align with your career interests. Discover the exciting and rewarding opportunities that await at The Walt Disney Company. Join us, and be part of the magic that only happens here at The Walt Disney Company!
Learn more about The Walt Disney Company
Size
190,000 employees
Market Cap
$155.1 billion
Industry
Net Income
-$4.9 billion
Founded
1923
5 Year Trend
+3.9%
Revenue
$60.7 billion
NASDAQ

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