ButterflyMX

Principal Product Manager, Mobile Products

ButterflyMX$120K — $150K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in product management with a strong product ownership history from concept to market.
  • Mobile-first instincts with experience in creating consumer apps that retain user engagement.
  • Ability to navigate ambiguity in early-stage product challenges and make confident decisions.
  • Strong discovery skills, able to synthesize customer feedback into clear product direction.
  • AI-native thinking, integrating intelligent systems into product strategy rather than as an afterthought.
  • A builder's mindset, proficient in prototyping and actively engaging in the development process.
  • Excellent communication abilities for effective cross-functional collaboration.

Responsibilities

  • Own the product roadmap for the new mobile experience, evolving based on insights gained from user interactions.
  • Conduct thorough user discovery to refine problem definitions and iterate on solutions with Design and Engineering.
  • Integrate AI functionalities that provide real value to users, rather than adding them just for the sake of novelty.
  • Make informed decisions on whether to build, partner, or pursue white-label solutions for the product.
  • Establish critical success metrics and ensure accountability for achieving them.

Benefits

  • Comprehensive medical coverage with 90% of costs covered, including dental and vision starting on day one.
  • 401(k) plan with matching contributions to support future savings.
  • Generous paid time off: 13 holidays and 25 PTO days annually.
  • Paid family leave to support work-life balance.
  • Employee Assistance Program for mental health and wellness.
  • Quarterly self-care stipends to promote personal well-being.
  • Optional benefits include FSAs, HSAs, and a variety of insurance plans for additional security.
Full Job Description
ButterflyMX is hiring for a Principal PM to lead the mobile product experience for a new and growing area of our business. You'll own the mobile experience for this new surface area while solving the needs of property managers and operators who are part of the same ecosystem. This is a role for someone who can hit the ground running with existing momentum and still bring the curiosity and rigor to challenge what we think we know.

Responsibilities:
  • Own the product roadmap for this new area: evaluate what we've scoped, stress-test the assumptions, and evolve the plan based on what you learn
  • Conduct rigorous discovery by getting close to end users and operators, sharpening the problem definition while iterating with Design and Engineering on the solution
  • Embed AI into the product where it creates genuine value, not as a feature checkbox but as a lever for better experiences and smarter operations
  • Make smart calls about what we build versus partner versus white-label
  • Establish the metrics that matter and hold yourself accountable to them


Requirements:
  • 7+ years in product management with a track record of owning products from concept to market
  • Mobile-first instincts: you think in mobile experiences natively, understand what makes a consumer app sticky, and have shipped products people use on their phones
  • Comfort with ambiguity and early-stage product challenges: you can operate with a partial playbook, fill in the gaps, and make confident decisions with incomplete information
  • Strong discovery discipline: you know how to get close to customers, synthesize qualitative signal, and translate it into a clear product direction
  • AI-native thinking: you approach product problems by asking how intelligent systems can improve the experience, not by adding AI as an afterthought. You stay current on what the technology can actually do, and you bring that knowledge into discovery, design, and prioritization conversations
  • A builder's mindset: you don't just write specs and hand them off. You prototype, tinker, use the tools available to you today to explore ideas quickly, and you close the loop between what you ask engineering to build and how it actually works
  • Sharp communication skills: you can influence across engineering, design, go-to-market, and leadership by writing well, presenting clearly, and earning trust without authority


Bonus if you have at least one:
  • Experience in proptech, multifamily real estate, or property operations
  • Experience building consumer mobile apps with meaningful engagement, retention, or marketplace dynamics
  • Experience navigating third-party integrations or white-label partnerships as part of a product strategy
  • Background in platforms where the end user and the buyer are different people: you understand that tension and know how to build for both


Benefits
  • Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
  • 401(k) plan with a match
  • 13 paid holidays, 25 PTO days
  • Paid Family Leave
  • Employee Assistance Program
  • Quarterly self-care stipends
  • Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
  • And more!

About ButterflyMX

ButterflyMX is a cloud-based smartphone video intercom system that replaces outdated apartment intercom systems. The company's intercom system allows residents to grant entry to their building from their smartphones, and it also allows property managers to grant access to visitors and delivery people. ButterflyMX's system is designed to be easy to install and use, and it integrates with a variety of smart home devices. The company was founded in 2014 and is headquartered in New York City.
Learn more about ButterflyMX
Size
50 employees
Industry
Founded
2014
Revenue
$10 million

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