The Walt Disney Company

Principal Product Manager- Monetization

The Walt Disney Company$171K — $276K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of product management experience with consumer-facing digital products
  • Strong experience in subscriptions, monetization, growth, pricing, and packaging
  • Proven track record in driving business outcomes like subscriber growth and revenue expansion
  • Deep understanding of customer segmentation and lifecycle optimization
  • Strong analytical skills for data-driven product strategies
  • Experience leading cross-functional initiatives across various teams
  • Excellent communication skills and experience presenting to senior leadership
  • Customer-centric mindset with focus on user experience details

Responsibilities

  • Define and execute the strategy for subscription plans and monetization opportunities
  • Drive the evolution of plan portfolios with differentiated offerings
  • Build tailored experiences for various consumer segments
  • Partner with other teams to optimize product offerings
  • Translate market trends and user insights into product opportunities
  • Define success metrics and manage experimentation frameworks
  • Collaborate with engineering and design teams for scalable experiences
  • Balance user value and business outcomes in product decisions

Benefits

  • Comprehensive medical, financial, and other benefits offered
  • Opportunities for career growth in a leading entertainment company
  • Influence product strategies that impact millions of users
  • Work in a dynamic environment focusing on innovative digital products
  • Join a respected team at Disney, known for its strong brand and market presence
Full Job Description

Job Posting Title:

Principal Product Manager- Monetization

Req ID:

Job Description:

Product Management is responsible for driving the overall user experience, feature strategies and concepts, and engagement paradigms for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products – including Disney+, Hulu, ESPN, ABC, ABC News, Nat Geo, Marvel, and Star Wars.

About the Role

We27relooking for a Principal Product Manager to lead the strategy, evolution, and growth of our subscription plans and tiering ecosystem, as well as new monetization opportunities.

You27llhelp drive the vision and roadmap for plans, packaging, and pricing-adjacent experiences, helping ensure we deliver the right products and features to customers. This role sits at the intersection of consumer behavior, growth strategy, monetization, and product experience.

The ideal candidate combines strong product instincts with analytical rigor and has deep experience driving growth in subscription, marketplace, or consumer technology businesses.

What You27ll Do

  • Define and execute the long-term strategy for subscription plans andtiering, andevaluate new monetization opportunities.

  • Drive plan portfolio evolution across tiers and plans, including students plans and emerging offerings

  • Build differentiated experiences tailored to distinct consumer segments, behaviors, and willingness-to-pay profiles

  • Partner with Pricing, Finance, Data Science, and Other Product teams tooptimizeouroffering.

  • Translate user insights, market trends, and behavioral data into clear product opportunities and prioritization decisions

  • Define success metrics and own experimentation frameworks to evaluate customer and business impact

  • Collaborate closely with Engineering, Design, Research, and Analytics teams to deliver high-impact customer experiences at scale

  • Balance customer value, revenue outcomes, operational complexity, and platform scalability in product decisions

  • Influence executive stakeholders with clear communication, strategic thinking, and data-informed recommendations

  • Stay current on industry trends across streaming, subscriptions, creator ecosystems, and digital consumer products

What We27re Looking For

  • 10+ years of product management experience building and scaling consumer-facing digital products

  • Strong experience in subscriptions, monetization, growth, pricing & packaging, membership programs, or marketplace ecosystems

  • Proventrack recorddriving measurable business outcomes such as subscriber growth, conversion, retention, engagement, or revenue expansion

  • Deep understanding of experimentation, A/B testing, customer segmentation, and lifecycle optimization

  • Strong analytical skills and comfort working with data to inform product strategy and prioritization

  • Experience leading cross-functional initiatives across Product, Engineering, Design, Analytics, Finance, and Marketing

  • Ability to simplify complex problems and align teams around a clear product vision

  • Excellent communication and stakeholder management skills, including experience presenting to senior leadership

  • Customer-obsessed mindset with strong product intuition and attention to user experience details

  • Experience working in streaming, media, entertainment, SaaS, fintech, marketplaces, or subscription-based businesses is strongly preferred

Nice to Have

  • Experience managing multi-tier subscription ecosystems across international markets

  • Familiarity with pricing strategy, promotions, billing systems, or commerce platforms

  • Experience with personalization, recommendations, or machine learning-driven growth systems

Why This Role Matters

  • Plans and tiering are central to how customers experience value and how the business grows sustainably. This role will shape how millions of customers experience our products over time.
  • You27llhave the opportunity to drive highly visible initiatives, influence strategy, and build experiences that directlyimpactcustomer satisfaction, retention, and long-term growth.

#Disneytech

The hiring range for this position in San Francisco, California is $206,400 to $276,700 and Los Angeles, CA is $171,600 - $230,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate27s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Commerce, Data & Identity

Job Posting Primary Business:

CGI - Data Product

Primary Job Posting Category:

Product Management Tech

Employment Type:

Full time

Primary City, State, Region, Postal Code:

San Francisco, CA, USA

Alternate City, State, Region, Postal Code:

USA - CA - 10351 Santa Monica Blvd (inactive)

Date Posted:

2026-06-09

About The Walt Disney Company

The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows. Using the company's portfolio of brands to differentiate our content, services, and consumer products, Walt Disney seeks to develop creative, innovative, and profitable entertainment experiences and related products.

The Walt Disney Company Careers

Join the magical world of The Walt Disney Company, a place where dreams come true and imagination meets innovation. As a global leader in entertainment and media, we offer unparalleled job opportunities that invite you to be part of a beloved brand known for its influential culture, diversity, and dynamic growth. Work You’ll Do Embark on a career journey with The Walt Disney Company and play a pivotal role in shaping the future of media and entertainment. Engage in work that matters, contributes to storytelling excellence, and brings joy to millions around the globe. Transform your professional life by joining a team that values creativity, leadership, and visionary thinking. The Walt Disney Company stands at the forefront of industry innovation, constantly pushing the boundaries of what’s possible in entertainment and beyond. Lead with us from a unique position in the marketplace, where your skills in technology, creativity, and management converge to create extraordinary experiences. Collaborate with a diverse group of talented professionals, united in their passion for delivering magical experiences. Our team at The Walt Disney Company is composed of over 200,000 dedicated individuals who thrive in an environment that fosters growth, mentorship, and innovation. Introducing The Walt Disney Company Leadership and Professional Growth Programs We are committed to developing leaders who can navigate the challenges of the digital era and drive success across our various business segments. Our leadership programs are designed to hone your skills and prepare you for executive roles within the company. Do Innovative Work Join our team and contribute to projects that redefine the entertainment landscape. From groundbreaking films and television series to pioneering technological advancements, your work at The Walt Disney Company will set new standards in the creative and business worlds. Be Part of a Great Team Experience a culture that is inclusive, collaborative, and forward-thinking. Work alongside the best in the business and see how diversity and inclusion fuel our creativity and success. The Walt Disney Company’s commitment to a diverse workforce is evident in our hiring practices, training programs, and our everyday operations. Future-Proof Your Career With a wide array of benefits, continuous learning opportunities, and a network of supportive colleagues, your career at The Walt Disney Company is equipped for longevity and success. Our benefits package includes comprehensive health care, employee discounts, and access to exclusive company events and previews. Explore Job Opportunities and Internships Whether you’re a seasoned professional looking for your next challenge or a student seeking a transformative internship, The Walt Disney Company offers positions across a spectrum of fields and disciplines. Explore our career portal to find job opportunities that match your skills and passions. Stay Connected Join Our Team Search open positions, apply through our streamlined application process, and take the first step towards a magical career. We look for individuals who are passionate, curious, and eager to contribute to our legacy of storytelling and innovation. Keep Up to Date Stay informed with the latest company news, career tips, and insider perspectives—all from the people who make The Walt Disney Company a place of inspiration and excitement. Job Alert Emails Customize your subscription to receive job alerts and updates that align with your career interests. Discover the exciting and rewarding opportunities that await at The Walt Disney Company. Join us, and be part of the magic that only happens here at The Walt Disney Company!
Learn more about The Walt Disney Company
Size
190,000 employees
Market Cap
$155.1 billion
Industry
Net Income
-$4.9 billion
Founded
1923
5 Year Trend
+3.9%
Revenue
$60.7 billion
NASDAQ

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