Principal Product Manager

Digs

$175K — $190K *
Real Estate & Construction
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in product management or related roles
  • Experience shipping B2B or workflow-heavy software
  • Ability to execute strategies without heavy processes
  • Strong customer focus and ability to distill complex inputs
  • Effective collaboration across engineering, design, and leadership
  • Skilled in prioritization and making tradeoffs in ambiguity
  • Comfort with evolving direction and partial information

Responsibilities

  • Own and scale core product areas from strategy to delivery
  • Define outcome-based roadmaps that align with customer impact
  • Partner with Engineering and Design to launch impactful products
  • Translate complex workflows into actionable product direction
  • Drive prioritization among competing products and stakeholders
  • Collaborate with customers and internal teams to refine product direction
  • Establish KPIs to inform decision-making and product iteration
  • Evolve product operation practices as the company scales

Benefits

  • Generous equity options
  • 100% premium coverage for health, dental, and vision for you and dependents
  • Unlimited PTO with a minimum usage requirement
  • Fifteen paid holidays annually
  • 401(k) retirement plan
  • Paid parental leave
  • Hybrid work flexibility with a collaborative in-office environment
Full Job Description
Principal Product Manager

Location: Hybrid / Vancouver, WA (HQ): 3-4 days/week in-person
Reports to: Chief Product Officer
Job Type: Full-Time, Exempt

What you'll do

This is a high-ownership Principal Product Manager role focused on expanding and scaling key product areas across the platform. You'll partner closely with our CPO, Engineering, and Design teams to increase product execution capacity and strategic depth.

You'll operate across both strategy and execution, owning meaningful product areas end-to-end while helping raise the overall bar for how we think, build, and ship at Digs.

You will:
  • Own and scale core product areas end-to-end, from strategy through delivery
  • Define and drive outcome-based roadmaps tied to customer and company impact
  • Partner with Engineering and Design to ship high-impact product work
  • Translate complex, real-world construction workflows into clear product direction
  • Drive prioritization and tradeoffs across competing needs and stakeholders
  • Work closely with customers and internal partners (including Sales and GTM) to synthesize feedback into product direction and validation loops
  • Define KPIs and use them to guide decisions, tradeoffs, and iteration
  • Help evolve how Product operates as we scale (planning, discovery, execution)

Who you are

You're a principal product leader who thrives in early-stage environments where structure is still forming, but you bring clarity and rigor that help shape it.

You likely:
  • Have 10+ years of product management or closely related experience in technical or product-facing roles
  • Have shipped complex B2B or workflow-heavy software end-to-end with real customer impact
  • Operate fluently across strategy and execution without relying on heavy process
  • Are highly customer-driven and strong at turning messy, real-world inputs into clear product direction
  • Are effective across engineering, design, GTM, and leadership teams
  • Are strong at prioritization and making high-quality tradeoffs under ambiguity
  • Are comfortable with evolving direction and incomplete information
  • Care deeply about outcomes, ownership, and building durable systems over features

Bonus if you have
  • Experience in construction, real estate, or other operationally complex industries
  • Background in B2B SaaS, platform products, or enterprise workflows
  • Experience with AI-enabled or data-heavy products
  • Technical depth (engineering, systems, or data)
  • Experience working alongside other senior/principal PMs
  • Experience helping shape product operating systems in early-stage teams

The Perks:
  • Competitive salary and generous equity
  • Full health, dental, and vision-100% premium coverage for you and your dependents (a $22K-$40K value)
  • Voluntary: Life AD&D, Long-term Disability, Accident, Critical Illness
  • Unlimited PTO and the expectation to actively use it, with a minimum of three (3) weeks
  • Fifteen (15) paid holidays per year
  • 401(k)
  • Paid parental leave
  • Hybrid flexibility: 3-4 days/week at our collaborative Vancouver, WA headquarters, with virtual hangouts and team outings to keep things connected

Salary Range: $175,000-$190,000 (based on experience, location, and qualifications)

How to Apply:

If this role excites you and you feel aligned with our Principles, please submit your application via LinkedIn or the Digs Careers page.

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