Principal, Product Design - Search

Expedia Group

$242K — $338K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of experience in product design, including 4 years in leadership roles.
  • Expertise in search and recommendation systems, focusing on AI and ML.
  • Proven ability to design user-centric experiences that simplify complexity and foster trust.
  • Strong capability to translate technical opportunities into effective product designs.
  • Experience building and mentoring design teams that excel in both craft and strategy.
  • Exceptional communication skills for storytelling and stakeholder influence.
  • Passionate about creating intelligent and human-centered travel experiences.

Responsibilities

  • Lead vision and strategy for AI-driven Search experience.
  • Define user expression and result curation for travel searches.
  • Collaborate with senior leaders to balance innovation with practical impact.
  • Build and mentor a high-performing design team focused on excellence.
  • Establish design standards across various platforms while retaining brand identity.
  • Cultivate a design culture emphasizing clarity, critique, and curiosity.
  • Represent the user's perspective in strategic discussions about travel discovery.

Benefits

  • Medical, dental, and vision coverage.
  • Generous paid time off and parental leave.
  • Flexible work model with modern office spaces.
  • Wellness and travel reimbursement programs.
  • Access to travel discounts and IATAN membership.
Full Job Description
Location: New York, Los Angeles, San Jose, San Francisco, Seattle, Austin, Chicago with other EG Locations up for discussion.

Within Expedia Group, the Experience Design (XD) organization brings together product design, content design, and research to shape experiences that help travelers confidently discover and explore the world.

We're seeking a Principal, Product Design - Search, to own and advance the design direction for Expedia Group's search experiences. This role is calibrated as a senior individual-contributor leadership position, with scope expected to evolve as the Search domain and organization continue to mature.

In this role, you'll operate as a design and creative authority who leads through vision, judgment, and hands-on craft-taking on the most complex experience challenges while setting standards others follow. You'll lead the design of intelligent search as the foundation for travel discovery, planning, and shopping-using high-fidelity design, systems thinking, and advanced prototyping at a global scale.

Introduction to the team:

We're a multidisciplinary design team shaping the future of travel through human-centered, AI-powered experiences. Our mission is to help travelers imagine, plan, book, and manage every part of their journey across Expedia Group's family of brands and platforms - with clarity, delight, and confidence.

In this position, you'll lead and inspire a team designing Expedia Group's search experience end to end, set a bold design vision, establish systems that raise the bar for quality, and partner closely with product, engineering, and data science to deliver intelligent, intuitive experiences at global scale-helping define what AI-driven travel design looks like for the entire industry.

In this role, you will:
  • Own and lead the design direction for Expedia Group's AI-powered Search experiences, driving outcomes from concept through execution while orchestrating the work across interconnected search initiatives.
  • Define how travelers express intent, explore options, and understand results-bringing clarity, transparency, and trust to complex search interactions.
  • Work hands-on with high-fidelity design, prototyping, and systems thinking, while helping shape how search work is sequenced, scoped, and delivered to tackle the most complex discovery challenges.
  • Partner closely with senior leaders in Product, Engineering, Research, and Data Science to coordinate priorities, align roadmaps, and ensure design effort is focused where it matters most.
  • Translate advanced AI and machine-learning capabilities into intuitive, human-centered experiences used by millions of travelers worldwide.
  • Establish and scale experience patterns, interaction models, and quality standards across brands and platforms, providing structure and cohesion across parallel search workstreams.
  • Influence and elevate design quality through critique, mentorship, and shared standards-leading by example and helping others deliver at a higher bar.
  • Collaborate across Expedia Group to align Search experiences with the company's broader AI strategy, shared capabilities, and platform investments.
  • Represent the traveler in senior-level and cross-functional forums, influencing decisions that shape the future of travel discovery and intelligent search.


Minimum Qualifications:
  • 12+ years of experience in product design with, at least, 4 years leading design teams at scale.
  • Expertise in search, discovery, or recommendation systems, with a deep understanding of how AI and ML shape relevance, ranking, and explainability.
  • A proven track record of designing experiences that simplify complex information and build trust with users.
  • Skilled in translating ambiguous technical opportunities into clear, inspiring product experiences.
  • Adept at building, scaling, and coaching design teams that deliver at both craft and strategic levels.
  • An exceptional communicator who can bring stakeholders along through strong storytelling and influence.
  • Energized by the challenge of creating travel experiences that feel intelligent, human, and memorable.
  • Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, data-informed interaction design, and expert knowledge of modern design and prototyping platforms including but not limited to Figma, Cursor, etc.


Preferred Qualifications:
  • Deep knowledge of semantic and natural language search, conversational interfaces, and AI explainability principles.
  • Experience working with data scientists and ML engineers to translate advanced models into user-facing experiences at scale.
  • Demonstrated strength in connecting design quality to measurable product outcomes through experimentation and data-driven metrics.
  • Track record of driving design excellence across multiple brands, platforms, and domains in a fast-moving, results-oriented environment.
  • Demonstrated experience taking products from concept to scaled adoption.


Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in San Jose is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

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