Intuit Inc

Principal Performance Marketing Manager

Intuit Inc$191K — $258K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of progressive marketing experience with a record of leading cross-functional GTM strategies.
  • Deep understanding of the Small Business audience and competitive solutions.
  • Proven ability to deliver measurable customer and revenue growth outcomes.
  • Experience leading multi-channel campaigns across the funnel.
  • Strong communication and storytelling skills for inspiring executives.
  • Demonstrated success using data and AI to drive strategy and performance optimization.
  • BA/BS in Marketing, Business, or related field; MBA preferred.

Responsibilities

  • Partner with cross-functional teams to create and execute GTM strategies.
  • Quarterback end-to-end integrated campaigns across various channels.
  • Act as a connector across functions for cohesive GTM activities.
  • Leverage AI insights and bold creative strategies to optimize performance.
  • Inspire and align stakeholders through compelling narratives.
  • Model ownership and set high standards for marketing excellence.

Benefits

  • Competitive compensation package with pay-for-performance rewards.
  • Potential eligibility for cash bonuses and equity rewards.
  • Access to comprehensive benefits plans.
  • Commitment to fair pay practices, including regular pay comparisons across demographics.
Full Job Description
We are seeking a Principal Performance Marketing Manager to lead strategic, cross-functional go-to-market (GTM) campaigns to drive awareness, consideration, and adoption of our platform. This leader will be a key partner in shaping our full funnel campaign strategy, ensuring flawless execution, and driving measurable outcomes that accelerate customer and revenue growth in FY26 and beyond.

Responsibilities
  • Partner with cross-functional teams (Product Marketing, Brand, Comms) to co-create and execute GTM strategies that drive awareness, consideration, and adoption of our platform.
  • Quarterback end-to-end integrated campaigns across owned, earned, and paid channels, delivering measurable impact on customer and revenue growth.
  • Act as a connector across functions, ensuring all GTM activities ladder into a cohesive plan while influencing priorities with proactive, data-backed perspectives.
  • Leverage AI-driven insights, bold creative activations, and experimentation to personalize and optimize marketing performance.
  • Inspire and align executive leaders and cross-functional stakeholders through compelling narratives.
  • Model extreme ownership and set the bar for integrated marketing excellence.


Qualifications
  • 10+ years of progressive marketing experience with a proven record of leading cross-functional GTM strategies and execution.
  • Deep understanding of the Small Business audience and competitive solutions.
  • Proven ability to deliver measurable customer and revenue growth outcomes.
  • Experience leading multi-channel campaigns across the funnel.
  • Strong communication and storytelling skills, able to inspire executives and cross-functional audiences.
  • Demonstrated success leveraging data, AI, and experimentation to drive strategy and optimize performance.
  • BA/BS in Marketing, Business, or related field; MBA preferred.

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Diego $191,000 - $258,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

Stay Connected

Keep up to date with the latest in career opportunities and company news at Intuit Inc. Personalize your subscription to receive job alerts, insider tips, and industry-leading insights that you can put to use today—all from the people who work here.

Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

SEARCH INTUIT JOBS

READ CAREERS BLOG

At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ

Similar Jobs

More Jobs at Intuit Inc

More Business Services Jobs

Find similar Principal Performance Marketing Manager jobs: