Amazon Web Services is seeking a talented, self-directed Principal Partner Marketing leader to drive joint strategic planning, thought leadership, and demand generation with Global System Integrator (GSI) partners and Business Consulting and Advisory Partners (BCAP) globally.
This is a senior marketing leadership position responsible for developing complex, enterprise-level marketing strategies and enabling the execution of programs that have significant cross-organizational impact and require C-suite level influence with strategic partners.
The role demands deep business knowledge to drive organizational alignment and growth, to establish marketing best practices, and to influence investment priorities across multiple stakeholder groups.
The position requires exceptional judgment in handling ambiguous situations, building consensus across global AWS and partner teams. Successful candidates must have prior experience in marketing and business development, working at a top technology vendor, a global system integrator, or a business consulting and advisory partner, and must use this understanding to align our partners and AWS business objectives.
Key job responsibilities
• Define global Partner Marketing strategy in alignment with the field, enabling complex programs with broad cross-organizational impact and C-level influence
• Operate with complete autonomy on strategic initiatives, defining vision and strategy in undefined problem spaces
• Make strategic trade-offs between opportunity, resources, and long-term AWS and partner outcomes
• Represent complex strategic decisions to senior leadership (SVP level), articulating trade-offs and options with exceptional clarity
• Identify and mitigate risks before they become roadblocks
• Work directly with senior executives in our partners to build marketing strategy and joint-marketing plans that drive customer acquisition and revenue growth from AWS and partner services
• Develop deep knowledge of partner business objectives and investment priorities to inform and evolve strategy and execution effectiveness
• Enable and orchestrate comprehensive regional marketing programs, ensuring alignment between partners and joint field marketing teams
• Manage and optimize a global budget across partner marketing programs
• Be the voice of our partners through setting goals, strategy, resourcing, roles and responsibilities, reporting, and measurement
• Ensure strategies and plans proposed to partners fully account for the scope of AWS marketing capabilities and capacity available to support them
• Direct external vendor strategy to support program execution and achieve goals, including Account-Based Marketing initiatives
• Drive strategic and executional alignment across AWS and partner organizations, collaborating with Product Marketing, Partner Marketing, Partner Sales, Solution Architects, and senior AWS leadership
• Build mechanisms, scalable frameworks, and organizational standards that scale marketing best practices, improve repeatable outcomes, and deliver long-term value for AWS and our partners
• Champion and guide joint thought leadership content that positions AWS and partners as category leaders
• Develop future leaders and guide managers in team development
About the team
The Global Consulting Partner Marketing team serves as the strategic marketing catalyst for AWS's most impactful consulting partners. Our dedicated engagement model positions Partner Marketing Managers as strategic marketing advisors and leaders for their partners, setting direction, orchestrating alignment and resources across complex global stakeholder teams to enable partner-led program delivery, and being accountable for both AWS and our partners' success.
BASIC QUALIFICATIONS
- 10+ years of professional non-internship marketing experience
- 5+ years leading enterprise-level partner or channel marketing strategy at a global scale
- Experience owning pipeline targets and using data to drive marketing investment decisions and measure business outcomes (e.g., pipeline, revenue conversion, deal progression)
- Experience managing and optimizing million dollar + marketing budgets across diverse funding mechanisms
- Experience building, orchestrating, and scaling cross-functional marketing programs across multiple geographies and partner organizations simultaneously
- Experience driving strategic alignment with senior executives (VP+ level) across sales, marketing, partner, and field organizations
PREFERRED QUALIFICATIONS
- Experience in cloud/technology go-to-market, ideally gained at or in partnership with Global System Integrators or large-scale consulting firms, including emerging domains such as generative AI and agentic AI
- Experience developing and scaling Account-Based Marketing (ABM) programs, including 1:1, 1:few, and programmatic ABM motions
- Experience developing joint go-to-market strategies with C-suite partner executives, building consensus and driving alignment across global, matrixed organizations
- Experience with executive engagement programs including thought leadership, executive roundtables, customer advocacy, and flagship event activations
- Experience leading marketing strategy and execution across multiple global regions (NAMER, EMEA, APJ, LATAM) with geo-based teams
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 156,100.00 - 211,200.00 USD annually
USA, CA, San Francisco - 156,100.00 - 211,200.00 USD annually
USA, NY, New York - 156,100.00 - 211,200.00 USD annually
USA, TX, Austin - 142,000.00 - 192,000.00 USD annually
USA, VA, Arlington - 142,000.00 - 192,000.00 USD annually
USA, WA, Seattle - 142,000.00 - 192,000.00 USD annually
