DTE Energy

Principal Marketing Analyst

DTE Energy • $95K — $115K *
Melvindale, MI 48122In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Economics, Marketing, Engineering, or a related field.
  • 5+ years of relevant work experience in marketing or business planning.
  • Preferred: MBA or relevant post-graduate degree.
  • Strong analytical and problem-solving skills with a focus on actionable outcomes.
  • Advanced project management skills including scheduling, budgeting, and resource management.

Responsibilities

  • Develop marketing and business plans to enhance customer satisfaction and profitability.
  • Perform data collection and statistical analysis for strategic and performance improvement plans.
  • Manage project work plans, ensuring timely and on-budget completion.
  • Interface with business units to ensure execution of customer-related projects.
  • Define customer segments and develop targeted strategies based on market analyses.
  • Present findings and proposals to internal and external stakeholders.

Benefits

  • Opportunities for continuous professional development and training.
  • Hybrid work model with a blend of in-office and remote work.
  • Involvement in emergency response initiatives for community safety.
  • Exposure to cross-functional team dynamics and leadership strategies.
Full Job Description
Testing Required: Not Applicable

Hybrid Role: This role is hybrid, with an established schedule of in-person work required at an assigned work location. Any remote work is expected to be performed from an employee's primary residence, unless allowed (or prohibited) through the Company's remote work guidelines.

Emergency Response: Yes - Must be available to perform a primary assignment in support of DTE's emergency response to storms or other events that impact service to our customers.

Job Summary

    Develops marketing and/or business plans designed to enhance customer satisfaction and profitability, and manages activities related to the implementation of such plans. Leads projects and provides analytical support for marketing activities within or across business unit lines. Manages timely and relevant communications with internal and external partners and stakeholders.


Key Accountabilities

  • Performs data collection, statistical and numerical analyses in support of strategic, tactical or performance improvement plans
  • Gathers information, analyzes, designs, recommends and implements solutions in area of responsibility
  • Manages operations and resources, monitors, reports and develops strategies to improve on key performance metrics
  • Creates and maintains project work plans, campaigns and budgets. Schedules and manages work activities for projects/campaigns to ensure on-time and in-budget completion, while achieving revenue retention/attainment or performance improvement goals
  • Develops business or marketing plans based on customer expectations; including performance objectives, strategies, tactics and financial projections
  • Interfaces with business units appropriate for the assurance of timely execution of customer-related projects
  • Defines customer segments and develops customer segment strategies including market scans, gap analyses, metrics and customer service expectations
  • Meets with customers and customer groups; develops and delivers presentations to internal and external parties; represents the department management at cross-functional meetings
  • Provides expertise, guidance and/or work direction and participates in the training of internal and external (vendor) staff


Minimum Education & Experience Requirements

  • Bachelor's degree in Business (or a business-related discipline), Economics, Marketing, Engineering, or a related discipline and 5+ years of relevant work experience


Other Qualifications

Preferred
  • MBA or relevant post-graduate degree.


Other Requirements
  • Analytical and problemsolving skills consistent with the ability to identify key issues from a broad range of sources and alternatives, and recommend optimal solutions for various situations.
  • Advanced project management skills, including scheduling, estimating and budgeting skill sets.
  • Lead continuous improvement efforts and use process design outcomes to solve problems.
  • Written, verbal communication and advocacy skills consistent with the ability to present results of projects and research to executivelevel leaders.
  • Ability to work in a 'team' and/or 'matrix' structure, supporting multiple clients, procedures and policies.
  • Ability to cope with multiple demands from leadership, customers and staff in a positive and professional manner; displays a calm demeanor under pressure.
  • Initiates new ideas and approaches; challenges orthodox practices and approaches with reasonably sound alternatives.
  • Proficiency in the Microsoft Office suite, and other software applications utilized by the business unit sufficient to apply/support them with minimal instruction or guidance. This level of proficiency typically attainable through 3+ year(s) of substantive experience with these applications.


Additional Information

Incumbents may engage in all or some combination of the activities and accountabilities, and utilize a variety of the competencies cited in this description depending upon the organization and role to which they are assigned. This description is intended to describe the general nature and level of work performed by incumbents in this job. It is not intended as an all-inclusive list of accountabilities or responsibilities, nor is it intended to limit the rights of supervisors or management representatives to assign, direct and control the work of employees under their supervision. #LI-TD1

About DTE Energy

DTE Energy provides gas & electric utility services to MI homes and businesses.

DTE Energy Careers

Join the vibrant team at DTE Energy, a leading energy company where innovation, leadership, and professional growth are at the forefront of our operations. As one of the most prominent energy providers, DTE Energy offers a plethora of job opportunities that cater to a diverse range of skills and experiences. Work You’ll Do At DTE Energy, we are committed to powering progress and are constantly on the lookout for talented individuals who are eager to drive change and excel in their careers. Our team enjoys a culture that fosters diversity, inclusion, and professional development through comprehensive diversity training programs. Join DTE Energy’s dynamic team to help innovate and lead in the energy sector. Our employees are not just part of a company; they are part of a path to a cleaner, energy-efficient future. Lead projects that make a real impact on our community and the environment. Transform Your Career With DTE Energy, you are positioned uniquely at the intersection of energy solutions and technological advancement. Work alongside a team of dedicated professionals who are leaders in energy innovation and committed to sustainability and efficient energy solutions. Explore a range of positions from entry-level to senior leadership roles. DTE Energy offers a robust career ladder, enriched with a variety of training and development programs, designed to help you excel at every stage of your career. Internship Programs Kickstart your career with DTE Energy’s internship programs. Gain invaluable industry experience, develop your skills, and network with professionals. Our internships provide a solid foundation for understanding the energy sector and help you build a strong resume. Benefits and Culture DTE Energy is dedicated to providing its employees with a supportive work environment and competitive benefits package that promotes health, well-being, and work-life balance. Our culture is built on mutual respect, collaboration, and the shared goal of excellence. Innovation and Growth Be part of a company that values innovation and supports your growth through continuous learning and leadership opportunities. At DTE Energy, we encourage creative solutions and forward-thinking ideas that lead to technological advancements and operational excellence. Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and driven team players who are ready to make a difference. Explore the various employment opportunities at DTE Energy and find where you fit best. Stay Connected Keep up to date with the latest career tips, industry insights, and company news—all from the people who work here. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. DTE Energy is not just a company—it’s a community where you can build a lasting career. See what exciting and rewarding opportunities await. Join us in powering a brighter future. SEARCH DTE ENERGY JOBS READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the diverse and dynamic career paths available at DTE Energy.
Learn more about DTE Energy
Size
10,300 employees
Market Cap
$22.7 billion
Industry
Energy & Utilities
Net Income
$1.3 billion
Founded
2009
5 Year Trend
+7.1%
Revenue
$12.1 billion
NASDAQ
DTE
* Ladders Estimates

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