Job DescriptionWe're seeking a
Principal Growth Manager - SEO/AEO to lead our strategy for driving brand visibility and organic traffic growth via prominent, positive ranks in traditional search engines (Google, Bing) and AI-driven answer engines (ChatGPT, Gemini, Claude). This role is measured primarily on monthly organic revenue targets followed by organic traffic growth and large language model mention/citation growth.
The ideal candidate is an impact-driven leader with a consistent track record of delivering quantified organic growth in fintech or similar highly competitive industries. You have a proven track record of building long-term, resilient growth strategies that withstand major algorithm updates. You excel at optimizing content architectures and company data for AI search and naturally building brand authority across large language models at scale.
Key Responsibilities:- Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.
- Authority and Relevance: Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition.
- Competitive Rank Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment
- Data & Discovery Architecture: Stay ahead of how search engines and AI models find information. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers.
- Optimization opportunities. Use this analysis to set direction and targets for high performance.
- Technical performance. Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT, ...
- Drive Execution and Cross-Functional Impact: Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence.
- Communication Skills: Ability to structure, create, and deliver a compelling, actionable plan to executive level audiences in addition to peers.
- Social Platform Strategy and Growth: Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). Ensure our brand dominates where the next generation of consumers go to search."
- Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance.
- Measure & Reporting: Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data.
Success Metrics:- Revenue Generation: Consistently achieve monthly lead and organic revenue targets.
- Top Search & LLM Placements: Secure top-tier visibility for key brand and category search terms across traditional SERPs (rank/traffic) and LLM outputs (citations, share of voice).
- Share of Voice vs. Competitors: Outpace competitors in organic visibility on high-intent solution queries.
QualificationsQualifications:- 10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years.
- Proven success consistently driving double digit lead growth and digital brand authority via organic channels.
- Strong technical understanding of search algorithms, Knowledge Graphs, Core Web Vitals optimization, and scraping signals across major search and LLM platforms.
- Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results.
- Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software.
- Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences.
- Solid executive presentation skills.
Nice to Have:- Social Search experience (optimizing for discovery on YouTube, TikTok, Instagram).
- Experience delivering highly differentiated content frameworks at scale in fintech, financial services, or another highly regulated industry.
- Strong background in continuous A/B testing and algorithmic experimentation.
Ready to define the future of discoverability in fintech? Join us and take the lead on SEO/AEO where performance meets perception.
Achieve well-being with:- 401 (k) with employer match
- Medical, dental, and vision with HSA and FSA options
- Competitive vacation and sick time off, as well as dedicated volunteer days
- Access to wellness support through Employee Assistance Program, physical and mental health wellness programs
- Pet care discounts for your furry family members
- Financial support in times of hardship with our Achieve Care Fund
- A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups
We are proudly offering hybrid options in the San Mateo, CA and Phoenix, AZ metro market. In other locations throughout the country, we offer work from home.
Salary Range: $140,000 - $200,000 + bonus + benefits.
This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.
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