Principal, Go-To-Market, Video

Chamberlain Group

$129K — $209K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, or related field.
  • 7+ years in sales, consulting, product management, or marketing.
  • Data visualization experience with Power BI, Tableau, or SAP Analytics Cloud.
  • Strong financial acumen with forecast management abilities.
  • Ability to take initiative in solving business problems and creating best practices.
  • Fast-paced, data-driven decision-making skills with knowledge of basic statistical testing.
  • Proven ability to drive prioritization and alignment across cross-functional teams.

Responsibilities

  • Set and execute the channel strategy to achieve revenue growth.
  • Oversee development of value propositions for new products.
  • Lead deployment of strategic initiatives and audience segmentation.
  • Own cross-functional go-to-market planning for products.
  • Diagnose channel performance and provide recommendations for growth.
  • Codify growth strategies and launch plans for cross-functional alignment.
  • Analyze competitor behavior to enhance go-to-market strategy.

Benefits

  • Hybrid work arrangement at the Oak Brook, IL location.
  • Comprehensive benefits package including 401k contribution.
  • Eligibility for a short-term incentive plan.
Full Job Description
  • Set and execute the channel strategy, marketing to, through and with partners and platforms, to deliver unit and revenue growth for the assigned business.
  • Oversee development of value propositions and selling stories for new products that clearly articulates the business value to our partners
  • Lead the deployment of strategic initiatives, including creating briefs and driving execution across teams. Determine optimal audience segmentation that aligns with business priorities and forms the foundation for effective execution
  • Own cross-functional go-to-market (GTM) planning for new and existing products, ensuring alignment across teams to optimize revenue and margin performance
  • Diagnose channel performance, surface risks and opportunities early, and bring clear recommendations to leadership to accelerate growth
  • Codify channel growth strategies and launch plans so cross-functional teams plan against a single source of truth
  • Analyze competitor behavior to identify opportunities to optimize GTM strategy and execution
  • Build trusted relationships with partner and platform stakeholders so our priorities and theirs converge on shared growth
  • Set the operating cadence, scorecards, KPI's and business review to drive the team deliver on business objectives
  • Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
  • Protect Chamberlain Group's reputation by keeping information confidential.
  • Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
  • Contribute to the team effort by accomplishing related results and participating on projects as needed.


Minimum Qualifications

  • Bachelor's degree in business, Marketing or related field


  • 7+ years in Sales, Consulting, Product Management, and/or Marketing


  • Data visualization experience with Power BI, Tableau, or SAP Analytics Cloud


  • Strong financial acumen; can manage to a forecast with risks and opportunities


  • Demonstrated bias to action, taking initiative to solve business problems proactively and create new best practices where the business demands


  • Demonstrated ability for fast paced, data-driven decision making with knowledge of basic statistical testing and analysis


  • Demonstrated ability to drive prioritization, alignment, and accountability across cross-functional teams without direct authority


  • Strong communication skills and experience with Executive-level communication: concise, structured, and oriented to decisions
  • This role will be Hybrid, located in Oak Brook-IL


Preferred Experience:

  • Experience within the Consumer/Durable Goods industry; experience with IoT products


  • Prior experience with P&L ownership


The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

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