General Motors

Principal Engineer - Marketing AI Platforms

General Motors • $232K — $347K *
Mountain View, CA 94040In-Person
Information Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Computer Science, Engineering, or related field
  • 10+ years in software engineering with senior technical leadership in complex environments
  • Proven experience with large-scale AI, ML, or agent-based production systems
  • Strong expertise in cloud-native data and AI platforms
  • Excellent communication and influencing skills
  • Experience integrating AI into business workflows
  • Familiarity with regulated enterprise environments

Responsibilities

  • Define technical vision and architecture for marketing AI solutions
  • Build scalable production-grade AI systems connecting data and workflows
  • Lead design of orchestration patterns across AI and data assets
  • Partner with cross-functional teams to deliver high-value use cases
  • Establish engineering standards for reliability and compliance
  • Drive technical decisions on platform reuse and development options
  • Mentor engineers to elevate architecture and engineering quality

Benefits

  • Relocation benefits available
  • Participation in a company vehicle evaluation program
  • Health and wellbeing benefit programs including medical and dental options
  • Retirement savings plan and life insurance
  • Paid vacation and holidays
  • Tuition assistance programs
  • Employee assistance program and vehicle discounts
Full Job Description
Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to Austin Technical Center, GM Global Technical Center, or Mountain View Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].

The Role

General Motors is looking for a Principal Engineer to help define and build the next generation of marketing AI capabilities. This is a senior technical leadership role for an expert who can shape architecture, build production-grade systems, and turn complex data and AI capabilities into practical solutions that improve how marketing teams generate insights, create briefs, target audiences, activate campaigns, and optimize performance.

This role is ideal for a specialist who has already built modern AI platforms or agent-powered solutions at scale and wants to apply that experience to a large, data-rich environment with meaningful business impact. You will work across data, software, AI, and marketing stakeholders to create secure, scalable, governed solutions that can move from concept to enterprise adoption.

What You'll Do
  • Define the technical vision and architecture for marketing AI platforms and solutions
  • Build and scale production-grade AI systems that connect data, knowledge assets, agent workflows, and downstream activation
  • Lead the design of orchestration patterns across multiple domain-specific AI and data assets, including governed access to underlying platforms and services.
  • Partner with engineering, data science, product, infrastructure, governance, and marketing teams to prioritize and deliver the highest-value use cases.
  • Establish strong engineering standards for reliability, observability, deployment, security, and compliance
  • Drive technical decisions across platform reuse, custom development, and build-vs-buy tradeoffs
  • Mentor senior engineers and raise the bar for architecture and engineering quality across multiple teams
  • Opportunity to shape a high-impact marketing AI platform from the ground up
  • Chance to work on real enterprise-scale data, AI, and orchestration challenges
  • Broad technical scope across architecture, platforms, agents, data, and applied AI
  • Visible business impact in a space where speed, insight quality, and optimization matter
  • Ability to influence how a major enterprise builds durable internal AI capability rather than relying on disconnected external point solutions.

Technical Leadership
  • Create a clear target architecture for marketing AI across data platforms, agent frameworks, orchestration, and user-facing experiences
  • Translate ambiguous business opportunities into concrete technical approaches, delivery plans, and reusable engineering patterns
  • Serve as a senior technical authority and trusted partner for cross-functional leaders and engineers


Platform and Solution Development
  • Design and implement scalable AI platforms and services that support marketing use cases end to end
  • Build systems that support insight synthesis, retrieval, briefing support, audience intelligence, campaign execution, and optimization.
  • Create reusable frameworks and components that accelerate delivery of future marketing AI solutions
  • Ensure solutions are production-ready, measurable, and maintainable

Data, Governance, and Enterprise Readiness
  • Design for secure, permission-aware access to marketing data and AI services in enterprise environments.
  • Partner with teams responsible for data products, metadata, privacy, and platform governance
  • Help establish scalable patterns for onboarding new data sources, domains, and use cases without creating fragmented point solutions
  • Build with strong attention to compliance, resilience, and long-term operability

Your Skills & Abilities (Required Qualifications)
  • Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent practical experience
  • 10+ years in software engineering, including deep experience as a senior technical leader in complex enterprise environments
  • Proven experience building large-scale AI, ML, or agent-based systems in production
  • Strong experience with cloud-native data and AI platforms, including modern data architecture, APIs, orchestration, and distributed systems
  • Demonstrated success designing platforms that enable other engineering or product teams to move faster
  • Strong understanding of secure system design, access controls, governance, and enterprise-grade reliability
  • Excellent communication skills and the ability to influence technical direction across multiple teams and stakeholders
  • Experience building AI products or platforms for marketing, advertising, personalization, customer intelligence, or digital engagement
  • Experience with retrieval systems, knowledge platforms, semantic context, or agent orchestration
  • Experience with Databricks, Azure-native services, or similar cloud data and AI platforms
  • Experience integrating AI capabilities into real business workflows rather than isolated prototypes
  • Experience in highly regulated or governance-heavy enterprise environments

What Can Give You a Competitive Advantage (Preferred Qualifications)
  • Familiarity with enterprise marketing ecosystems such as Adobe or adjacent platforms
  • Masters degree in Computer Science, Engineering, or a related field, or equivalent practical experience


This job may be eligible for relocation benefits.

Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

Compensation:
  • The expected base compensation for this role is: $232,400 - 347,850. Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.


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About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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