Caterpillar, Inc

Principal Digital Architect, Marketing

Caterpillar, Inc • $147K — $240K *
Chicago, IL 60629In-Person
Information Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years of experience in data solution architecture, digital platforms, marketing technology, analytics, or customer data solutions
  • Proficiency with MarTech and AdTech platforms like Google Analytics and Google Cloud Platform
  • Expertise in data structure, algorithms, profiling, optimization, and data modeling techniques
  • Strong understanding of TOGAF, Zachman, or domain-driven design
  • Experience delivering architecture in public cloud or hybrid ecosystems
  • Familiarity with Agile SDLC in public cloud environments
  • Ability to design end-to-end digital ecosystems aligned with business strategy

Responsibilities

  • Lead end-to-end Marketing Digital Architecture for seamless activation and analytics
  • Establish and evolve Customer 360 capabilities for unified customer profiles
  • Architect real-time activation pathways for personalized customer experiences
  • Develop analytical data models for high-quality stakeholder reporting
  • Integrate MarTech and AdTech systems for smooth data flow and interoperability
  • Design cloud data platforms for large-scale marketing dataset management
  • Ensure data privacy and compliance across all marketing technology functions

Benefits

  • Medical, dental, and vision benefits
  • Paid time off plan including vacations and holidays
  • 401(k) savings plans
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSAs)
  • Tuition reimbursement
  • Employee assistance program
  • Career development opportunities
  • Disability benefits
  • Life insurance
  • Parental leave
  • Adoption benefits
  • Incentive bonus
  • Voluntary benefits and employee discounts
Full Job Description
Career Area:
Technology, Digital and Data

Job Description:

As Principal Digital Architect, Marketing for Marketing Technology & Data, you will define the solution design and end-to-end architecture that powers marketing analytics, attribution, audience segmentation, and personalized customer experiences. You will collaborate with Marketing, MarTech, Product, and Data Engineering teams to deliver scalable, privacy-compliant digital platforms and real-time decisioning capabilities that enhance campaign performance and customer lifetime value.

What You Will Do:
  • Lead the end to end Marketing Digital Architecture, defining scalable frameworks and data structures that enable seamless activation, analytics, and cross channel orchestration.
  • Establish and evolve Customer 360 and identity resolution capabilities, ensuring unified customer profiles that power personalization, targeting, and measurement across the digital ecosystem.
  • Architect real time activation and personalization pipelines, enabling event driven experiences, dynamic segmentation, and rapid decisioning across MarTech and AdTech platforms.
  • Develop analytical data models that support reporting, advanced analytics, and data science, ensuring high quality, well governed datasets for stakeholders across marketing, sales, and product teams.
  • Integrate MarTech and AdTech ecosystem components, ensuring seamless data flow, interoperability, and aligned architecture across CDP, CRM, DSP, DMP, marketing automation, analytics, and advertising platforms.
  • Lead the design and expansion of cloud data platforms and lakehouse architectures, enabling scalable ingestion, transformation, storage, and activation of large-scale marketing datasets.
  • Ensure privacy, compliance, and consent management foundations are embedded into all data flows, aligning with global regulations and internal governance standards.
  • Apply ML and AI techniques to power marketing use cases, such as predictive targeting, look alike modeling, churn prediction, content recommendations, and budget optimization.
  • Drive security and governance practices, ensuring data protection, role-based access, quality controls, and consistency across the marketing technology stack.
  • Provide strong stakeholder leadership, partnering with marketing, product, engineering, analytics, and external vendors to shape strategy, align roadmaps, and deliver enterprise scale digital marketing capabilities.


What you will have:
  • Target Architecture: Extensive knowledge of target architecture; ability to develop the IT blueprint and roadmap while aligning the architecture and processes with business strategies and objectives.
  • Data Architecture: Extensive knowledge of processes, techniques and factors that affect data architecture; ability to design blueprints on how to integrate data resources for business processes and functional support.
  • Application Design, Architecture: Extensive knowledge of basic activities and deliverables of application design; ability to utilize application design methodologies, tools and techniques to convert business requirements and logical models into designs.
  • Platform Architecture: Extensive knowledge of technologies and methods to design processing mechanisms and roadmaps to execute business application systems; ability to design these roadmaps and deploy supportive interfaces for end-users to access related systems, in accordance with standards and processes
  • Analytical Thinking: Extensive knowledge of techniques and tools that promote effective analysis; ability to determine the root cause of organizational problems and create alternative solutions that resolve these problems.
  • Effective Communications: Working understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
  • Requirements Analysis: Working knowledge of tools, methods, and techniques for requirements analysis; ability to elicit, analyze, and document required business functionality and non-functional requirements to ensure the success of a system or software development project.
  • IT Architecture: Extensive knowledge of Information Technology (IT) architecture; ability to design and improve organizational IT structures that support business operations.


Consideration for top candidates:
  • 8+ years of experience in data solution architecture, digital platforms, marketing technology, analytics, or customer data solutions.
  • Proficiency with MarTech and AdTech platforms: Google Analytics, Google Tag Manager, Campaign Manager 360, Google Cloud Platform preferred
  • Experience in Hightouch and Data Platforms including BigQuery, Snowflake
  • Ability to design end-to-end digital ecosystems that align technology with business strategy.
  • Strong understanding of TOGAF, Zachman, or domain-driven design.
  • Strong demonstrated experience delivering component, product, and/or enterprise architecture in public cloud and/or hybrid ecosystems.
  • Understanding of data structures, algorithms, profiling and optimization, and data modeling techniques.
  • Understanding of Agile SDLC implementation in public cloud ecosystems, including environment management, test automation, peer review, CI/CD, and resource optimization.


Additional Details:
  • This position requires the candidate to be in Chicago, IL, Peoria, IL or Dallas, TX
  • Relocation assistance is NOT available for this position
  • Visa sponsorship is NOT available with this position.
  • This position will require up to 25% domestic travel


Summary Pay Range:

$147,760.00 - $240,110.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement


* These benefits also apply to part-time employees

This position requires working onsite five days a week.

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Not ready to apply? Join our Talent Community.

About Caterpillar, Inc

Progress Rail Services Corporation, a Caterpillar company, is one of the largest integrated and diversified suppliers of railroad and transit system products and services worldwide. Since its acquisition by Caterpillar Inc. in 2006, Progress Rail has used the Caterpillar international footprint to gain quick and widespread notice and approval across the globe. Product technology, reliability and durability, along with legendary aftermarket parts and service support, have been their keys to success. Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The technology and world reach of Caterpillar, combined with the service standard and historical reliability of Progress Rail, ensures their products and services make a growing impact on the world rail industry. With their acquisition of Electro-Motive Diesel (EMD), Progress Rail is the world's largest builder of diesel-electric locomotives for all commercial railroad applications including freight, intercity passenger, commuter, switching, industrial and mining. EMD is also a global provider of diesel power engines for marine propulsion, offshore and land based oil well drilling rigs and stationary power generation. Electro-Motive is the only diesel engine manufacturer of its size to have produced more than 70,000 engines. This success stems from product reliability, serviceability, load acceptance capability, low operating costs and ease of maintenance with standardized components.

Caterpillar, Inc. Careers

Join the robust team at Caterpillar, Inc., a global leader in construction and mining equipment, where innovation drives everything we do. As part of our team, you'll engage in work that improves the world and furthers your career with every project you touch.

Work You’ll Do

At Caterpillar, Inc., you will have the opportunity to contribute to a variety of groundbreaking projects that extend across the globe. Our commitment to leadership in the industry is unwavering, and we achieve it through a culture that fosters diversity and leadership development.

Explore Job Opportunities and Growth

Caterpillar offers a wide range of job opportunities and career paths, providing a platform for professional growth and development. Whether you're interested in engineering, sales, marketing, or management, Caterpillar has a position that will utilize your unique skills and talents. We are continuously hiring innovative minds to propel our mission forward and maintain our status as industry leaders.

Internship Programs

Kickstart your career with a Caterpillar internship. Our internships provide invaluable workplace experience and networking opportunities that often lead to full-time employment at our company. As an intern, you will work alongside experienced professionals and gain insights that will benefit you as you advance in your career.

Benefits and Culture

Choosing a career at Caterpillar means more than just having a job. It means you're part of a team that values diversity and is committed to creating an inclusive environment. We offer competitive benefits to ensure the health and well-being of our employees and their families. These benefits include health insurance, retirement plans, and paid time off, alongside unique perks like professional development and diversity training programs.

Innovation and Leadership

Drive innovation and industry leadership as part of the Caterpillar team. We empower our employees to lead from their first day on the job, encouraging continuous improvement and career advancement. At Caterpillar, your ideas will shape the future of our business and the industries we serve.

Join Our Team

Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players. Ready to start your journey at Caterpillar, Inc.? Explore our career portal for the latest job opportunities.

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Prepare for Your Interview

Make a great first impression. Prepare for your interview at Caterpillar by reviewing common questions and practicing your responses. Tailor your resume to highlight the experiences and skills that make you the ideal candidate for the position you are applying for. At Caterpillar, Inc., every role offers the chance to make an impact. Come be a part of our team and drive the future of our global industries. Your career at Caterpillar is not just about what you'll accomplish, but how you'll grow and the innovation you'll lead. Join us and build a career that matters.
Learn more about Caterpillar, Inc
Size
107,700 employees
Market Cap
$125.3 billion
Industry
Manufacturing & Automotive
Net Income
$2.9 billion
Founded
1925
5 Year Trend
+5.8%
Revenue
$41.7 billion
NASDAQ
CAT
* Ladders Estimates

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