Position Summary...As a Principal Consumer Insights Scientist supporting the Member's Mark organization, you'll serve as the strategic insights partner for one or more merchandising businesses. You'll work directly with merchants, product developers, and cross-functional teams to transform Member feedback into decisions that shape products, packaging, innovation, and the Member experience.
This is a senior-level, hands-on individual contributor role. You'll independently own the complete research lifecycle-from defining business questions and selecting the appropriate methodology to programming studies, analyzing data, interpreting statistical results, and presenting recommendations to senior leadership. There are no junior analysts to hand work off to; success requires both strategic thinking and the ability to execute complex research independently.
One of the most unique aspects of this role is the opportunity to work with the Member's Mark Community-one of the largest consumer co-creation communities in retail. With more than 150,000 Members nationwide, the Community has tripled in size in just two years and gives researchers direct access to engaged Members to co-create, test, taste, evaluate, and improve hundreds of Member's Mark products. This provides an unmatched opportunity to generate rapid, high-quality consumer insights that directly influence products found in clubs across the country.
What you'll do...Lead Consumer Research- Partner with merchants and product developers to define business questions and research objectives.
- Select the most appropriate qualitative and quantitative methodologies to answer complex business challenges.
- Independently design, program, execute, analyze, and report consumer research studies.
- Ensure research quality through strong research design, questionnaire development, sampling, and statistical rigor.
Apply Advanced Consumer Research Methodologies - Design and execute advanced research methodologies including:
- Segmentation
- Discrete Choice / Conjoint
- MaxDiff
- TURF Analysis
- Pricing Research (Van Westendorp, Gabor-Granger)
- Drivers Analysis
- Concept & Package Testing
- Independently analyze and interpret statistical outputs and translate findings into actionable business recommendations.
Influence Business Decisions - Build compelling, executive-ready stories that simplify complex research into strategic recommendations.
- Present findings to merchants, product developers, and senior leadership.
- Leverage AI and emerging technologies to improve research quality, efficiency, and speed-to-insight.
- Champion the voice of the Member across the product development lifecycle.
What you'll bring... - Strong business acumen with curiosity about Members, merchandising, and consumer behavior.
- Experience leading end-to-end consumer insights or market research.
- Expertise in qualitative and quantitative research with the ability to apply the right methodology.
- Ability to synthesize data into strategic business recommendations.
- Exceptional communication, executive presentation, and stakeholder management skills.
- Experience influencing without authority and managing multiple priorities.
- Proficiency with AI tools, Excel, PowerPoint, and consumer research platforms.
Success in This Role - Think like a consultant, build trusted partnerships, influence strategy, and turn Member insights into measurable business impact.
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years' experience in data analysis, data science, statistics, or related field. Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years' experience in data analysis, data science, statistics, or related field. Option 3: 6 years' experience in data analysis, data science, statistics, or related field.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Data science, data analysis, statistics, or related field, Master's degree in Business, Computer Science, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field, Related industry experience (for example, retail, merchandising, healthcare, eCommerce), Successful completion of assessments in data analysis and Business Intelligence tools and scripting languages (for example, SQL, Python, Spark, Scala, R, Power BI, or Tableau)
Primary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
