Principal, Analyst Relations Lead

Ashby

• $125K — $150K *
US-AnywhereRemote in United States
Information Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in analyst relations or public relations.
  • Strong writing skills with experience in crafting briefing documents.
  • Ability to cultivate relationships with industry influencers.
  • Experience analyzing trends in HR Tech or similar sectors.
  • Critical thinking and adaptability in developing marketing strategies.

Responsibilities

  • Develop and execute strategic analyst relations programs to enhance brand visibility.
  • Collaborate with analysts to align their insights with product strategy and marketing materials.
  • Manage and oversee entire analyst engagement processes, including briefings and events.
  • Represent the company at industry conferences to set the narrative for analyst strategy.
  • Lead integration of analyst insights with Subject Matter Experts to inform business direction.

Benefits

  • Competitive salary and equity options available.
  • 10-year stock option exercise window for financial flexibility.
  • Unlimited PTO policy that encourages work-life balance.
  • 12 weeks of fully paid family leave for US employees.
  • Generous budget for workplace equipment and software.
  • $100/month learning budget plus covered conference attendance.
  • Comprehensive health insurance for US employees with full premium coverage.
Full Job Description
What you'll be responsible for in this role:
  1. Develop Strategic AR Programs: execute high-impact AR programs tailored to increase brand awareness and buyer preference.
  2. Cultivate Influencer Advocacy: partner with key analysts to ensure they understand Ashby's direction and product roadmap, securing leadership in research reports.
  3. Internal Strategic Integration: collaborate with Subject Matter Experts to integrate analyst insights into our product strategy, narratives, and marketing materials.
  4. Lead Analyst Engagements: manage the end-to-end process for briefings, inquiries, and major analyst firm events.
  5. Represent Ashby and lead analyst strategy at events: you'll lead our briefing strategy at key industry conferences, partnering closely with PMM to develop our narrative cadence. You'll also lead and evolve our analyst strategy at our flagship conference, Ashby One.


You Will Probably Love This Role If...
  • You enjoy analyzing trends in the HR Tech space. You may have written about them before, or been a journalist or PR lead in a previous role.
  • You love building relationships and attending events - whether industry or ones you create.
  • Influencing outcomes is a top talent. Even when you're not "in charge" you understand how to change or shape perception with no ego.
  • You value critical thinking and putting pen to paper to form your thoughts. You understand the difference between using AI to be more effective vs using AI to farm out the work.
  • You're obsessed with the details. You've built the brief, responded to the RFI, and made sure every line is correct before submitting.

This Role Is Not a Fit If...
  • You prefer doing the briefings, but don't love writing the briefing docs. This role will have a heavy writing component and end-to-end ownership of all facets of the AR program.
  • You lean heavily on existing playbooks and tactics rather than stepping back and thinking from first principles. A lot of how we market at Ashby is different: curiosity and adaptability are critical skills.
  • You don't do well with autonomy. We provide clear ownership and trust you with it. You should be proactive and resourceful.
  • You aren't discerning. Good judgement and perception are incredibly important in this role.
  • You don't enjoy traveling. You'll be putting together a program that doesn't just revolve around industry conferences.

Interview Process
  • At Ashby, we design our interview process to help you show your best self. Here's what to expect:
    1. 30-minute recruiter screen - intro call with Michelle(Recruiter) to learn more about the role and share a bit about your experience and how you'd want to approach this role.
    2. 45-minute interview with me (Kat, Hiring Manager) - We'll dive into past projects and discuss your approach to analyst relations and partnerships.
    3. 30-minute interview with Harriet (VP, Marketing) to dig into operating principles and business acumen.
    4. Assignment - You'll complete a written take-home assignment.
    5. Virtual Onsite (2 hours) - You'll meet with team members across marketing, events, and leadership.

Benefits
  • Competitive salary and equity.
  • 10-year stock option exercise window. No pressure to buy your options until it financially makes sense for you.
  • Unlimited PTO with a strong culture of actually taking time off.
  • 12 weeks of fully paid family leave (US).
  • Generous budget for equipment, software, and office setup.
  • $100/month learning budget, with conferences covered with manager approval.
  • Top-tier health insurance for US employees (100% premium covered).

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