Roche

Principal Activation & Engagement Lead

Roche • $153K — $284K *
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree required; MBA or related graduate degree is a plus.
  • Minimum of 8 years professional experience, including at least 6 years in sales, market access, or customer insights within managed care, pharmaceutical, or biotech industries.
  • Proven ownership of commercial tactics with capability to drive strategies from concept to execution.
  • Demonstrated ability to lead complex change management initiatives.
  • Strong interpersonal skills, with a track record of cross-functional collaboration and team coaching.
  • High proficiency in project management, budgeting, and critical thinking.

Responsibilities

  • Lead teams through transitions to ensure adoption of new PAA strategies and operational processes.
  • Design and deliver comprehensive training programs in collaboration with Learning & Skill Development.
  • Lead champion teams and provide direct coaching during the onboarding of brands into PAA practices.
  • Collaborate with Operations to optimize workflows and best practices across PAA workstreams.
  • Align with cross-functional partners to build and scale shared capabilities.
  • Document and report on engagement health and track metrics related to change adoption.
  • Facilitate special projects, including interactive workshops and alignment sessions.

Benefits

  • Flexible hybrid work schedule, requiring 3 days per week in-office attendance.
  • Potential for discretionary annual bonuses based on performance.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional development and growth.
Full Job Description

This role is an essential part of our Public Affairs & Access (PAA) organization, specifically within Channel & Contract Management - Activation & Capabilities Enablement (ACE). PAA is dedicated to delivering impact through a fully integrated public affairs function that leverages our capabilities and world-class brand to ensure eligible patients gain access to life-saving medicines. As a member of this ACE team, you will have the opportunity to collaborate closely with key stakeholders across brand teams, commercial functions, operations, and Learning & Skill Development (L&SD). In this role, you will lead complex change initiatives, coach teams, and implement new capabilities to ensure seamless alignment across our commercial strategies.


The Opportunity

As a Principal Activation & Engagement Lead, you will serve as the domain expert and strategic change agent driving complex operational transformations to transition brand teams to future-state PAA practices. In this role, you will design and execute targeted change initiatives, onboard brand teams, and partner with L&SD and cross-functional teams to build custom capabilities, streamline processes, and deliver tailored training. By mobilizing a champion network, holding regular office hours, and monitoring engagement health, you will coach teams through critical capability shifts, proactively address knowledge gaps, and ensure seamless, long-term adoption across the organization. Key responsibilities include:

  • Drive End-to-End Change Management: Lead teams through current-to-future state transitions, ensuring seamless adoption of new PAA strategies, practices, and operational processes.
  • Deliver Tailored Training & Capability Building: Partner with Learning & Skill Development (L&SD) to design and deliver comprehensive, bespoke PAA training programs addressing both foundational knowledge and advanced practices.
  • Lead Champion Networks & Direct Coaching: Lead champion teams, actively onboard individual brands into PAA practices, and hold regular office hours to address knowledge gaps and provide direct support.
  • Optimize Operational Workflows: Collaborate with Operations and the PAA Enablement & Process Lead to identify, revise, or overhaul inefficient processes and represent best practices across PAA workstreams.
  • Partner Across Functions: Align with cross-functional partners to co-identify, build, and scale shared capabilities and platforms that can be leveraged across the PAA organization.
  • Measure & Report Engagement Health: Document and report on the overall health of PAA engagement, track change adoption metrics, and proactively escalate challenges or risks.
  • Facilitate Special Projects & Workshops: Lead and support high-impact initiatives, including large-group presentations, interactive workshops, and cross-brand alignment sessions.

Who You Are
  • Education: Bachelor’s degree required; an MBA or related graduate-level degree is a plus.
  • Commercial Experience: Minimum of 8 years total professional experience, including at least 6 years of commercial experience in sales, market access, or customer insights (preferably within the managed care, pharmaceutical, or biotech industries).
  • Strategic Ownership & Execution: Proven experience with sole ownership of commercial tactics, including the ability to articulate business problems, craft end-to-end strategies, and own content development from strategy through execution.
  • Change Leadership & Enterprise Mindset: Demonstrated ability to lead complex change management initiatives, flex and thrive in an ambiguous environment undergoing transformation, and think with an enterprise-wide perspective.
  • Cross-Functional Collaboration & Coaching: Strong interpersonal, leadership, and communication skills with a proven track record of building partnerships, coaching teams, and elevating the capabilities of others.
  • Business Acumen & Project Management: Highly proficient in project planning, budgeting, oversight, and vendor management, with strong critical thinking skills and the ability to drive high-value business and customer outcomes.

The expected salary range for this position based on the primary location of California is $153,000 - $284,100. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed in this link.


This is an onsite role in South San Francisco with a hybrid schedule of 3 days per week in the office.

Relocation benefits are not approved for this posting.


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About Roche

Roche Holding AG is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has bearer shares listed on the SIX Swiss Exchange. The company headquarters are located in Basel. Roche is the largest pharmaceutical company in the world, and the leading provider of cancer treatments globally. The company also produces a range of diagnostic tests for medical professionals and patients. Roche was one of the first companies to bring targeted treatments to patients. In 2019, Roche had over 100,000 employees worldwide, and generated revenue of CHF 61.5 billion.
Learn more about Roche
Size
100,920 employees
Industry
NASDAQ

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