Amazon Web Services (AWS) is seeking an experienced Principal Account-Based Marketing (ABM) Manager to serve as the first dedicated marketing resource supporting the AWS Global Private Equity (PE) team. This is a unique, high-impact role at the intersection of PE firm engagement and portfolio company (PortCo) demand generation and is intended to generate bi-directional value between PE firms and AWS.
The AWS Global PE team's mission is to help PE investors increase asset value through AWS adoption - from pre-acquisition due diligence through value creation, plan execution, and exit. This role will design and execute ABM strategies that accelerate AWS adoption across PE firms and their portfolio companies, with a focus on Tier 0 and Tier 1 firms and their highest-potential PortCos.
As the inaugural ABM hire for PE, you will operate as a strategic marketing partner to the PE leadership team, building the ABM plan aligned to the PE business strategy. You will develop 1:1 and 1:few ABM campaigns targeting PE Operating Partners, Investment Partners, and PortCo CxOs - driving awareness, engagement, pipeline, and revenue across the PE investment lifecycle. This is a global role reporting into the NAMER Marketing team with the potential to execute globally across NAMER, EMEA, and APJ based on GEO marketing and PE priorities.
Key job responsibilities
PE Firm-Level ABM Strategy: Design and execute account-based marketing plans for Tier 0 and Tier 1 PE firms (e.g., Blackstone, KKR, Francisco Partners, Permira, Thoma Bravo), tailoring messaging to Operating Partners, Investment Partners, and Deal Teams based on their investment thesis and portfolio focus areas.
Portfolio Company Demand Generation: Develop targeted campaigns to drive AWS adoption across PE-backed portfolio companies, with emphasis on Greenfield PortCos, first-100-day post-acquisition engagement, and industry-specific value creation opportunities across FSI, Healthcare/Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education.
GenAI & Strategic Playbook Marketing: Create marketing motions aligned to the PE BD team's strategic playbooks - including GenAI/Agentic AI adoption, VMware migration, carve-outs, database modernization, and Technical Due Diligence support. Develop content and campaigns that accelerate PE portfolio companies from awareness to active adoption.
Executive Engagement Programs: Plan and execute high-touch executive engagement activities including PE-specific Executive Briefing Centers, CxO roundtables, 1:many PortCo events hosted by PE firms, re:Invent programming (PE Executive Summit), PE Thrive forums, and Women's PE Thrive events. Build relationships with PE Operating Partners and Investment Partners at the firm level to unlock portfolio-wide influence.
Content & Thought Leadership Development: Develop PE-specific content including personalized eBooks, case studies (e.g., KKR/Omnissa VMware migration, Blackstone/HealthEdge GenAI), industry insights for Investment Partners, and digital content for multi-channel distribution across email, LinkedIn, content hubs, and event programming. Create differentiated messaging that speaks to both firm-level investors and PortCo technology leaders.
Cross-Functional Collaboration: Partner closely with PE BD Managers, firm-aligned Solutions Architects, Specialists, field sales teams, and global marketing counterparts across EMEA and APJC to ensure ABM motions are integrated with BD priorities and the four-tier PE coverage model. Align with field marketing, global campaigns, Partner marketing, and the PEP (PE Partner) program to ensure cohesive market presence.
Measurement & Performance Optimization: Define and track ABM success metrics including pipeline influenced, PE firm engagement scores, PortCo conversion rates, Greenfield-to-Engaged conversion, PPA influence, and revenue attribution. Build reporting dashboards and share results with PE BD leadership and senior marketing leadership. Continuously optimize programs based on performance data and field team feedback and adopt a structured lead tracking framework across all the lead management cycle.
Scalable Playbook & Center of Excellence: Leverage repeatable ABM frameworks, campaign templates, and engagement playbooks that can scale globally as the PE marketing function matures. Document best practices and contribute to the AWS ABM Center of Excellence community. Evangelize ABM best practices across the PE BD organization and demonstrate the value of marketing-led growth for complex ecosystem selling motions.
BASIC QUALIFICATIONS
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 156,100.00 - 211,200.00 USD annually
USA, CA, San Francisco - 156,100.00 - 211,200.00 USD annually
USA, NY, New York - 156,100.00 - 211,200.00 USD annually
USA, TX, Austin - 142,000.00 - 192,000.00 USD annually
USA, VA, Arlington - 142,000.00 - 192,000.00 USD annually
USA, WA, Seattle - 142,000.00 - 192,000.00 USD annually
