Career Area:
Marketing
Job Description:
Role Summary
The Prime Digital Consultant shapes and leads the digital retail customer experience strategy for Caterpillar’s Building Construction Products (BCP) division. In this role, you will work cross-functionally to understand needs, identify opportunities, and support solutions that create a more seamless and positive digital experience throughout the online customer retail journey.
What You Will Do (Job Duties):
Develops, maintains, and communicates the digital retail strategy, while ensuring alignment to the BCP division’s priorities and growth objectives. Main areas of focus include Online Machine Inventory and Build & Price experiences.
Documents capabilities, experiential and business requirements in conjunction with Cat Digital team to support feature creation supporting the digital retail experience.
Utilizes customer engagement data to understand the effectiveness of strategy implementation, while being able to pivot to address new opportunities as they arise.
Drives cross-functional stakeholder alignment and provides communications regarding project goals and the overall roadmap execution.
Analyzes market trends, user behavior, competitive analysis, customer needs, and product performance to inform roadmap decisions and measure success.
Monitors and reviews effectiveness of digital product capabilities and new-feature launches and recommends elements to scale at a regional or global level.
What You Will Have (Core Skills):
Customer Focus: Ability to understand customer experience needs and translate into practical solutions, and support actions that improve the overall digital experience.
Strategic planning: Influences development, communication, and execution of the BCP division’s digital strategy, initiative roadmap.
Strategic thinking: Maintains a big-picture view of opportunities and competitive dynamics across the BCP division’s digital retail experience.
Relationship Management: Ability to build trust, manage expectations, and maintain productive working relationships with direct team members and internal partners.
Influencing: Ability to listen actively, develop persuasive recommendations, and gain alignment across teams without relying on direct authority.
Top Candidates Will Also Have
Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field.
5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or a related business transformation role.
Experience translating customer, business, and technical requirements into digital product capabilities and feature roadmaps.
Demonstrated ability to work cross-functionally with business stakeholders, software development teams, UX designers, and product owners.
Strong analytical skills with experience leveraging customer insights, behavioral data, market trends, and performance metrics to drive decisions.
Experience managing or influencing digital product initiatives across multiple stakeholder groups.
Excellent written and verbal communication skills, including requirements documentation and executive-level presentations.
Proven ability to prioritize competing demands and operate effectively in a fast-paced, matrixed environment.
Additional Information
The position is located in Cary, North Carolina
Relocation assistance is available
Visa sponsorship and ISE are not available
Expected travel in this role is 20% domestic and international
Caterpillar requires employees to work onsite 5 days a week when not traveling
Summary Pay Range:
$128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Relocation is available for this position.
Visa Sponsorship is not available for this position.
Posting Dates:
September 17, 2026 - October 1, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
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