Pre-Planning Director

Arbor Memorial, Inc.

$60K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Completion of accredited funeral pre-planning and cemetery courses is an asset.
  • Proven customer care passion with experience in sales and business development.
  • Active community involvement and relationship building skills.
  • Sales-focused with a commitment to compliance with legal regulations.
  • Strong ability to collaborate with various operational teams and departments.

Responsibilities

  • Contact and assess client families' pre-arrangement needs using various lead sources.
  • Outline and promote the Company's Pre-Need Funeral planning program.
  • Follow up on referrals and engage with families regarding after-care programs.
  • Host seminars and presentations for community organizations regarding pre-need services.
  • Organize events at the funeral home, coordinate with guest speakers, and secure co-sponsors.
  • Ensure all contracts are completed correctly and files are meticulously maintained.
  • Participate in staff meetings to communicate with funeral home and cemetery staff.

Benefits

  • Outstanding paid training provided by the company.
  • Access to comprehensive company benefits.
  • Generous merit-based pay structure offered.
  • Incentive-based contests for top performance available.
  • Structured bonus program included.
Full Job Description
Pre-Planning Director

How often do you have the opportunity to learn about the milestones that make up another person's life? Imagine a career where you can really get to know people, hear about their families, where they came from, and the stories behind their plans for the future. Taking care of the details on behalf of others during a significant milestone is important and rewarding work. At Arbor Memorial, our team does this every day.

About this role:

Westlawn Funeral Home & Cemetery, located at Edmonton, Alberta is currently recruiting a full-time Pre-Planning Sales Representative to join our Sales Office.

Reporting to the Branch Manager, you will be responsible for promoting and providing funeral and cemetery pre-planning by contacting and meeting clients to pre-arrange their funerals and discussing pre-arranging cemetery products and services in the community.

We are looking to fill this position with a qualified, action-oriented and self-motivated individual who is capable of prioritizing and handling multiple demands simultaneously.

You will receive outstanding paid training, company benefits, a generous merit-based pay structure, and a structured bonus program, in addition to incentive-based contests for top performance.

Job Type: Full Time, Permanent

Compensation: Commission based, with net annual earnings typically ranging between $60,000-$120,000.

Status: This is a current vacancy and we are actively recruiting for this role.

Key Qualifications and Demonstrated Abilities:

  • Registration in or completion of funeral pre planning and cemetery pre planning courses in an accredited post-secondary institution would be considered an asset.
  • Passion for customer care demonstrated in previous professional experiences and a strong discipline for working in a customer-centric service organization. Experience in business development, sales and customer success is an asset.
  • Willing to demonstrate active community involvement and establish a positive profile of the cemetery and funeral home within the community.
  • Highly focused on achieving and exceeding sales results and ensuring full compliance of all federal and provincial regulatory requirements.
  • Demonstrated ability to build strong partnerships with Cemetery Operations, Funeral and Home Office Centres of Excellence to achieve Company revenue goals and objectives.
  • Exemplifies Arbor's values of compassion, integrity, trust, teamwork, belonging and excellence.


Responsibilities:

  • Working various lead sources, contacting and visiting client families to assess pre-arrangement needs.
  • Communicating the Company's Pre Need Funeral planning program.
  • Generating lead sources by following-up on all referrals, walk-ins and mail drops, working with at-need families to promote the after-care program.
  • Presenting to community organizations, arranging and hosting seminars and mall shows, notifying agencies and special groups about the pre-need funeral program and reviewing all files.
  • Establishing and organizing programs and seminars at the funeral home, with guest speakers and arranges co-sponsors of the seminars and programs.
  • Ensuring all contracts are accurately completed, required signatures are obtained, copies are forwarded to appropriate parties and that files are maintained.
  • Participating in funeral home and cemetery staff and management meetings, communicates regularly with all funeral home and cemetery staff to obtain and provide information on the families served or new lead sources.
    • Other duties or special projects as required.


Please submit your resume and cover letter no later than 27 September 2026.

To learn more about our benefits please visit Total Rewards (arbormemorial.ca)

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