S&P Global, Inc

Polk Audience Syndication Product Manager

S&P Global, Inc • $90K — $130K *
Michigan, ND 58259In-Person
Media
5 - 7 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • 5+ years of product management experience in ad tech, martech, or audience ecosystems.
  • Strong knowledge of the programmatic ecosystem, including DSPs, SSPs, and audience marketplaces.
  • Proven experience shipping products through partners or resellers.
  • Ability to build and execute data-driven product strategies with defined success metrics.
  • Familiarity with technical concepts such as APIs and audience definitions, though not required to code.
  • Excellent communication skills for influencing both internal and external stakeholders.

Responsibilities

  • Own product vision and roadmap for Polk Audience packages, aligning with automotive use cases.
  • Translate market needs into product requirements, including audience taxonomy and performance feedback.
  • Define product readiness standards for launch across various channels.
  • Build business cases for roadmap investments balancing partner demand and scalability.
  • Serve as product lead for audience distribution through resellers and media partners.
  • Drive partner success by shaping integration requirements to maximize adoption.
  • Capture insights from activation teams and convert feedback into prioritized improvements.

Benefits

  • Opportunity to work at the intersection of automotive data and audience targeting.
  • Engaging role in industry shifts toward AI-driven planning and privacy-first addressability.
  • Collaborative environment with enthusiastic and highly motivated colleagues.
Full Job Description
Product Manager - Polk Audience Syndication

S&P Global Mobility, Polk Automotive Solutions

Role Summary

We're hiring a Product Manager to own Polk Audience products built for automotive marketers and delivered through the media and ad tech ecosystem. This role sits at the intersection of automotive data, audience targeting, and partner-led distribution, ensuring our audiences are easy to buy, activate, and measure across resellers, major media platforms (e.g., Amazon, Netflix), DSPs (e.g., The Trade Desk), and audience marketplaces.

You will define the roadmap and commercial strategy for these audience packages while leading next-generation distribution innovation as the industry shifts toward AI-driven planning, activation, and measurement and privacy-first addressability.

Key Responsibilities

Product Strategy & Roadmap
  • Own product vision and roadmap for Polk Audience packages, with clear positioning, differentiation, and packaging aligned to automotive use cases (e.g., in-market, ownership, lifecycle, model-level insights, conquesting).
  • Translate market needs into product requirements across audience taxonomy, metadata, activation controls, and performance feedback loops.
  • Define product readiness standards for launch across channels: specs, documentation, enablement, pricing/packaging, and lifecycle management.
  • Build business cases for roadmap investments, balancing partner demand, scalability, and margin.

Partner & Reseller Distribution
  • Serve as product lead for audiences distributed via:
    • ResellersAudience marketplaces
    • Media partners
    • DSP/platform partners
    • Clean-room/controlled collaboration workflows
  • Drive partner success by shaping integration requirements, onboarding flows, audience availability, naming conventions, segment metadata, and refresh cadence to maximize adoption and performance.
  • Define guardrails for AI-enabled capabilities (explainability, policy compliance, bias considerations, partner transparency) in partnership with legal/privacy and data science.
  • Capture insights from activation teams, and convert feedback into prioritized improvements.
  • Collaborate with sales/BD to support partner growth with product narratives, competitive positioning, and solution design for automotive advertisers and agencies.


Required Qualifications
  • 5+ years of product management experience in ad tech, martech, data products, or audience/identity/measurement ecosystems.
  • Strong knowledge of the programmatic ecosystem, including DSPs, SSPs, audience marketplaces, and platform integrations.
  • Proven experience shipping products distributed through partners/resellers (platform or marketplace distribution models preferred).
  • Demonstrated ability to build and execute data-driven product strategy: sizing opportunities, prioritizing roadmap, defining success metrics, and iterating based on results.
  • Comfort working with technical concepts such as APIs, data taxonomies, audience definitions, data pipelines, match methodologies, and integration specifications (not required to code).
  • Excellent partner-facing communication skills-able to influence outcomes across external stakeholders and internal teams without direct authority.


Preferred Qualifications
  • Experience with automotive marketing and shopper journey use cases (OEMs, dealers, auto finance/insurance, aftermarket).
  • Familiarity with CTV/streaming ad ecosystems and the unique constraints of activation and measurement in those environments.
  • Experience with privacy-first advertising approaches and evolving addressability patterns.


Working Style & Expectations
  • Strategic and external-facing: strong market instincts and partner empathy.
  • Execution-oriented: able to run multiple workstreams across partner commitments and internal delivery.
  • Analytical and principled: prioritizes based on impact, feasibility, and measurable outcomes.


If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

About S&P Global, Inc

S&P Global Market Intelligence is an exclusive analysis and in-depth data in real time for the banking.

S&P Global, Inc Careers

Join the dynamic team at S&P Global, Inc, a leader in providing transparent and innovative financial intelligence and analytics. As a global powerhouse, we are at the forefront of shaping the financial industry, making this an ideal time to advance your career with us. Work You’ll Do At S&P Global, Inc, you will be part of a culture that thrives on diversity, leadership, and professional excellence. Our team is committed to fostering an environment where innovation and growth are not just encouraged but are part of everyday activities. Transform your career with opportunities that place you at the intersection of data, technology, and market insights. Our professionals lead the industry in delivering cutting-edge solutions that address the challenges of today’s global markets. Join our team and collaborate with some of the brightest minds in the industry. With over 20,000 dedicated professionals worldwide, S&P Global, Inc offers a unique platform for professional growth and networking. S&P Global, Inc Jobs and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are eager to drive innovation and lead change. Explore job opportunities in various fields, from financial services to data analysis, and contribute to our mission of providing essential intelligence. Do Innovative Work Be part of a company that values the skills and knowledge of its employees. At S&P Global, Inc, innovation is at the core of what we do. We offer a range of positions that allow you to apply your expertise and push the boundaries of what is possible in the financial sector. Internship Programs Kickstart your career with an internship at S&P Global, Inc. Our internships provide invaluable workplace experience and a chance to develop key skills that will aid you in your professional journey. Interns at S&P Global, Inc are crucial team members, working on projects that directly impact our business and clients. Benefits and Growth S&P Global, Inc is dedicated to the growth and development of its employees. We offer comprehensive benefits designed to enhance your life and well-being. From advanced career development programs to leadership training, we provide the tools necessary for you to succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players. Whether you are starting your career or looking to take it to the next level, S&P Global, Inc offers a range of job opportunities and career paths. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at S&P Global, Inc. S&P Global, Inc is not just a company—it’s a place where you can make a difference. Join us and help shape the future of the financial world.
Learn more about S&P Global, Inc
Size
22,850 employees
Market Cap
$107.6 billion
Industry
Finance & Insurance
Net Income
$2.3 billion
Founded
1888
5 Year Trend
+7.9%
Revenue
$7.4 billion
NASDAQ
SPGI
* Ladders Estimates

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