EVgo

PlugShare Advertising Strategist

EVgo$77K — $96K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or advanced degree without experience; or equivalent work experience
  • Minimum 2 years of related experience
  • Strong understanding of digital media channels and performance measurement
  • Proficiency in Excel (pivot tables, VLOOKUP/XLOOKUP) for analysis
  • Excellent written and verbal communication skills
  • Familiarity with digital advertising platforms and campaign management workflows
  • Passion for sustainability and environmental causes

Responsibilities

  • Support full-cycle advertising efforts from research to performance analysis
  • Partner with sales leadership to create strategic media recommendations
  • Educate clients on best practices and maintain strong client relationships
  • Act as a consultative advisor to anticipate client needs
  • Lead campaign setup and coordination with internal and external teams
  • Monitor campaign pacing and performance for optimization opportunities
  • Analyze campaign performance to provide actionable insights

Benefits

  • Health coverage including medical, dental, and vision
  • 401(k) with employer contributions and HSAs and FSAs
  • Unlimited paid time off and enhanced parental leave
  • Telehealth services for low-cost healthcare access
  • Mentorship programs plus opportunities for career growth
  • Monthly tech stipend and home office setup reimbursement
  • Volunteer time off and commuter benefits
Full Job Description
Position Summary

We're seeking a motivated, results-oriented Advertising Associate to join our growing team. This role supports the full advertising lifecycle-from prospecting and pre-sale strategy through campaign launch, optimization, reporting, and performance analysis.

Reporting to the Advertising Director, this individual will help facilitate PlugShare's advertising solutions, ensuring campaigns are strategically aligned, well-executed, and performance driven.

The ideal candidate is highly organized, data-driven, process-oriented, and comfortable managing multiple workstreams.

Responsibilities

  • Support full-cycle advertising efforts, including pre-sale research, prospecting support, and development of client-facing materials.
  • Partner with sales leadership to build and present strategic media recommendations aligned to client objectives.
  • Educate clients and agencies on best practices to leverage PlugShare solutions, ensuring they feel supported and confident throughout every stage of the partnership.
  • Build and maintain trusted client relationships through proactive communication and strategic guidance to identify growth opportunities.
  • Act as a consultative advisor, reinforcing PlugShare's commitment to partnership by anticipating client needs and thoughtfully guiding them toward best practice use of our tools and ad offerings.
  • Partner with sales leadership to develop and present strategic and performance driven campaign recommendations grounded in clear KPIs and precise targeting.
  • Lead seamless campaign setup and launch coordination across internal and external teams to ensure confident execution.
  • Monitor pacing, delivery, and performance, proactively identifying opportunities to improve results.
  • Facilitate client reports to execute midflight optimizations in close collaboration with clients, agencies, Ad Ops, and cross functional teams to ensure campaigns stay aligned with goals while maximizing revenue.
  • Analyze campaign performance and deliver data driven insights, narrative storytelling, and post-campaign reporting that clarifies the "why" behind outcomes.
  • Translate insights into actionable client education that builds trust and strengthens strategic alignment.

Qualifications

  • Typically requires a Bachelor's degree and a minimum of 2 years of related experience; or an advanced degree without experience; or equivalent work experience.

Desired Skills

  • Strong understanding of digital media channels, targeting, and performance measurement.
  • Experience with Excel more advanced functions (pivot tables, VLOOKUP/XLOOKUP, basic formulas, data cleanup) to support performance analysis and reporting.
  • Proficiency in PowerPoint, including building clear, client ready presentations to bring life to campaign results with data visualizations, insights, outcomes, and learnings ready presentations
  • Excellent communication skills, both written and verbal, with the ability to simplify complex concepts for clients.
  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
  • Experience supporting pre-sale research, campaign setup, performance monitoring, or post campaign reporting
  • Familiarity with digital advertising platforms, measurement tools, or campaign management workflows.
  • Passion for sustainability, electric mobility, and/or environmental causes.
  • High proficiency with data interpretation, reporting, and insight development.
  • Experience with Google Ad Manager, Amplitude, Braze
  • Collaborative mindset and comfort working cross-functionally both internally + externally with Sales, Ad Ops, Vendors, Business Development, and Data teams.

Benefits and Perks

  • Health & Wellness: Medical, dental, and vision coverage, plus mental wellbeing support and wellness programs
  • Financial Benefits: 401(k), Health Savings Account (HSA) and Flexible Spending Accounts (FSA) for medical and dependent care, life and disability insurance
  • Work-Life Support: Uncapped paid time off, enhanced parental leave, and Employee Assistance Program (EAP)
  • Care Navigation & Support: Access to Health Advocate services for help with claims, provider searches, and care decisions
  • Flexible Care Options: Telehealth services for convenient, low-cost access to care
  • Growth & Development: Mentorship programs and opportunities for career growth and internal mobility
  • Additional Perks: Monthly Tech Stipend, one-time home office setup reimbursement, Volunteer time off, commuter benefits, and employee focused programs

Additional Information

  • Actual salary may vary depending on job-related factors, including knowledge, skills, experience, and location. In addition to a competitive base salary, we offer discretionary target cash bonuses, restricted stock units (subject to Board Approval), and a comprehensive benefits package including health, life, and disability insurance, unbounded paid time off including parental leave, and a 401(k).

The pay range for this role is:

77,400 - 96,700 USD per year (US)

About EVgo

EVgo is a provider of electric vehicle charging solutions. The company was founded in 2010 and is headquartered in Los Angeles, California. EVgo operates a network of over 800 fast charging stations across the United States, making it the largest public fast charging network in the country. The company partners with automakers, retail locations, and other businesses to provide charging solutions for electric vehicle owners. EVgo is committed to promoting the adoption of electric vehicles and reducing carbon emissions.
Learn more about EVgo
Size
200 employees
Market Cap
$1 billion
Industry
Founded
2010
NASDAQ

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