Under the direction of the Sales Director, the Physician Liaison will develop and implement strategic initiatives to drive physician relationship development across Boston and the surrounding areas. This role is responsible for increasing referral activity and supporting organizational goals and objectives within the IVI RMA Boston IVF territory.
Key responsibilities include, but are not limited to, developing new physician relationships, promoting programs and services, and analyzing data to identify growth opportunities and optimize outreach efforts throughout the assigned market.
As a Physician Liaison, you will have the opportunity to work independently, using your sales expertise to educate regional physicians and practices about IVI RMA's Boston IVF fertility treatment services and grow the referral network.
Essential Duties and Responsibilities
• Covers Southern and Western Ma, plus Rhode Island
• Routinely visits with local physician community (in-person and virtual) to educate clinical staff and build/maintain relationships and referrals to Boston IVF
• Builds relationships with OBGYN, PCP, Endocrinology, Urology and Oncology providers and office staff to update them on procedures, new technologies and ease referral process
• Acts as an advocate to enhance communications with physicians and increase understanding of patient needs
• Acts as Operations Liaison to referring MD offices
• Regularly logs visit information in Salesforce CRM
• Coordinates all physician-education marketing activities
• Manages booth presence at various events/conferences throughout local market
• Proposes unique corporate education alliances/opportunities
• Reexamines print collateral; suggests new ways to enhance communication with clients
• Stays up to date on research in the field and monitors competitor activity
Job Requirements and Skills:
• Excellent communication skills and upbeat, professional demeanor
• 2 years minimum sales experience preferred
• Healthcare-related sales experience preferred (but not mandatory)
• Ideal candidate will reside in reasonable proximity to assigned territory
• Must have reliable transportation (mileage reimbursement provided)
• Must be flexible with driving/covering large territory
• College education required
• Experience with customer relationship management software a plus (but not required)
