Performance Marketing Strategist

MAI

$170K — $195K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Data Analytics, or related field.
  • 6+ years of experience in digital marketing operations or campaign management.
  • Experience managing full-funnel campaigns across major platforms (Google, Meta, etc.).
  • Strong understanding of digital advertising concepts, including segmentation and optimization workflows.
  • Experience with campaign management and analytics tools like Google Ads and Google Analytics.
  • Excellent organizational and analytical skills for managing multiple campaigns.
  • Effective communicator with cross-functional collaboration skills.

Responsibilities

  • Translate client marketing goals into actionable media plans for timely delivery.
  • Manage end-to-end campaign operations on platforms like Google Ads and Meta Ads.
  • Execute seasonal campaigns, brand promotions, and adjust budgets as needed.
  • Monitor account health and AI activities to ensure ongoing campaign effectiveness.
  • Collaborate with AI agents to optimize performance and provide performance analysis.

Benefits

  • Opportunity to learn and work with AI in a rapidly growing $1T industry.
  • Direct impact on shaping the platform's market fit and company culture.
  • A collaborative culture that encourages curiosity and problem-solving.
  • Significant autonomy in work with clear growth prospects as the company expands.
Full Job Description
What You'll Do
  • Translate client marketing objectives into actionable media plans, ensuring timely and high-quality delivery across multiple advertising channels.
  • Manage end-to-end campaign operations across platforms such as Google Ads, Meta Ads, and other digital ads platforms, collaborating with AI agents to optimize performance, test strategies, and provide regular performance analyses.
  • Execute ad hoc marketing operations such as seasonal campaigns, brand promotions, budget reallocations, and ROI target adjustments etc.
  • Monitor account health and AI agent activities to prevent performance disruptions, maintain operational stability, and ensure sustained campaign effectiveness.
What You'll Bring

Required:
  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
  • 6+ years of hands-on experience in digital marketing operations or campaign management.
  • Proven track record managing full-funnel campaigns across major channels (Google, Meta, etc.), spanning upper-funnel brand awareness, mid-funnel consideration and engagement, and lower-funnel conversion and performance marketing.
  • Strong understanding of digital advertising concepts, including audience segmentation, bidding strategies, attribution, and optimization workflows.
  • Experience using campaign management and analytics tools such as Google Ads, Meta Ads, Google Analytics or equivalent platforms.
  • Excellent organizational and analytical skills, with attention to detail and ability to manage multiple campaigns simultaneously.
  • Effective communicator who can collaborate cross-functionally with product, data science, and engineering teams.

Preferred:
  • Experience working with AI-assisted or automated marketing systems.
  • Familiarity with campaign automation, feed optimization, or dynamic creative testing.
  • Understanding of marketing funnel design, conversion tracking, and performance reporting frameworks.
  • Prior experience in managing large-scale accounts with multi-market or multi-product structures.


Why You'll Love Working at MAI
  • Unparalleled Learning: You'll be at the forefront of AI agents in a $1T plus industry working and learning from a stellar team.
  • High Impact: As an early member of a lean and powerful team, your work will directly shape our core platform's market fit, our culture, and the success of our customers.
  • A Culture of Curiosity: We're a tight-knit team of passionate builders who value transparency, first-principles thinking, and a relentless drive to solve hard problems together.
  • True Ownership: We believe in empowering our team. You'll have significant autonomy over your work and a clear path for growth as the company scales.


Compensation and Benefits

We're offering a stake in our success and a commitment to your well-being. Our total compensation package is designed to support you, both professionally and personally:
  • Salary: Depending on your years of experience, a base salary range of $170,000 to $195,000.
  • Equity: We want you to feel invested in our mission, which is why we offer meaningful equity.
  • Health and Wellness: Our medical, dental and vision coverage is designed to take care of you and your family.
  • 401(k): We'll help you build for your future with a competitive 401(k) program.

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