Job Description Summary: The Performance Marketing, Senior Manager will lead the execution and optimization of paid digital acquisition programs designed to generate qualified investor leads and drive measurable pipeline growth for Focus Partners. This role will manage paid search and paid social campaigns, partner with agency resources where applicable, and continuously optimize campaign performance through testing, analytics, and funnel improvements. The ideal candidate combines strong paid media expertise with a deep understanding of lead generation funnels for high-consideration services.
This is a remote role.
Job Description: Primary Responsibilities- Plan, execute, and optimize paid search and paid social campaigns across Google, Bing, LinkedIn, and Meta
- Manage performance of six-figure monthly digital media budgets
- Partner with external agencies on campaign execution, strategy, and reporting
- Develop and manage campaign targeting, audience strategies, and keyword portfolios
- Optimize landing pages and conversion paths in collaboration with the web team
- Implement structured A/B testing programs for creative, messaging, and offers
- Monitor campaign performance and deliver regular reporting on ROI and lead quality
- Collaborate with analytics and CRM teams to ensure accurate tracking and attribution
- Identify opportunities to expand into new performance channels
Qualifications- Bachelor's degree or relevant work experience
- 5+ years of experience in paid media or performance marketing
- Experience in financial services
- Expertise in Google Ads, LinkedIn Ads, and Meta Ads
- Experience managing lead generation campaigns
- Strong understanding of conversion funnels and attribution
- Experience working with analytics platforms such as GA4 and marketing dashboards
This position is an exempt position. The annualized base pay range for this role is expected to be between $140,000-$150,000base salary compensation range. Actual base pay may vary based on factors including, but not limited to, experience, subject matter expertise, geographic location where work will be performed, and the applicant's skill set. The base pay is just one component of the total compensation package. Other rewards may include an annual cash bonus and a comprehensive benefits package, including but not limited to medical, dental, vision, life insurance, and 401(k). Please note that the job title is subject to change based on the selected candidate's experience and education.
Focus Partners is an organization of wealth, asset, and business management resources that brings strength, innovation, and partnership to client relationships. Through a comprehensive range of services, Focus Partners supports clients at every stage of life, helping them manage their financial future. Focus Partners uses research-backed investment strategies to create custom-built portfolios and delivers personalized wealth planning solutions to clients in all 50 states. Focus Partners is part of Focus, a leading financial services firm comprised of wealth management, family office, and business management services. To learn more about Focus, visit focuspartners.com or follow the company on LinkedIn.
Focus is a leading financial services firm comprised of integrated wealth management, family office, and business management services. Blending deep expertise and expansive resources with a boutique, client-first fiduciary philosophy, Focus helps individuals, families, and institutions navigate complex financial situations with highly personalized solutions tailored to their unique needs. To learn more about Focus, visit www.focusfinancialpartners.com or follow the company on LinkedIn.
