What You'll Be Doing- Define and manage paid campaign strategy to achieve acquisition targets and reduce customer acquisition costs.
- Run growth experiments across new or emerging channels to uncover additional scalable acquisition paths.
- Own the operations, optimization, and execution across all paid channels (Google Ads, Bing Ads, Meta, etc.), delivering against pipeline creation and ROI goals.
- Test, analyze, and optimize campaigns on a per-channel basis to improve performance and efficiency.
- Identify and deliver innovation opportunities, bringing fresh creative thinking to maximize paid channel effectiveness.
- Collaborate with product, partnerships, design, and other cross-functional teams to ensure growth initiatives are seamlessly integrated.
- Use data and experimentation to iterate on campaigns, reporting learnings and insights that inform strategy.
- Support go-to-market strategies and execution for new product launches, contributing to messaging and channel mix.
What We're Looking For- 4+ years of experience in performance marketing, growth marketing, or acquisition roles (startup experience preferred).
- Strong track record managing paid search and social campaigns (Google, Bing, Meta), with proven ability to hit growth, CAC and ROAS goals.
- Hands-on experience in campaign execution, optimization, and scaling.
Strong understanding of growth experimentation across multiple channels. - Ability to analyze data, run tests, and iterate quickly.
- Excellent cross-functional collaboration skills, especially with product, partnerships, and design teams.
Bonus Points- Experience at an early-stage or fast-growing startup.
- Experience in fintech or financial services marketing.
- Experience from a non-traditional background (Eg. 2 years in consulting).
Perks & Benefits- Healthy equity ownership.
- Comprehensive coverage of medical, dental, and vision insurance.
- Opportunity to shape the future of business banking in Canada and beyond.
This role is for an existing vacancy and we are looking to fill this role immediately.
