Performance Marketing ManagerThis is a high-impact, high-visibility role based in Fenway, one of Boston's most vibrant and fast-evolving neighborhoods. You will own performance marketing across our residential and commercial portfolio, with direct influence on leasing velocity, cost efficiency, and property-level financial outcomes. If you are energized by connecting marketing data to business results and want a seat at the table where those decisions are made, this role is built for you.
This position offers a hybrid schedule with 3-4 days on-site in Fenway, putting you at the center of the portfolio you are marketing and the teams you're supporting.
What You'll Own- Lead Generation & Digital Acquisition
- Plan and manage paid media across Google, Meta, geofencing, and programmatic platforms; oversee ILS channels; and partner with property teams to align campaigns with leasing goals and availability.
- Search & Discoverability
- Lead SEO strategy to improve organic visibility across the portfolio, while staying ahead of evolving search behaviors - including AI-driven discovery platforms.
- Conversion Optimization & Analytics
- Own the full leasing funnel from click to signed lease. Build and maintain dashboards tracking CPL, cost per tour, cost per lease, and channel attribution - and translate the data into clear decisions.
- Marketing Technology & AI
- Evaluate, test, and implement martech and AI-driven tools that improve targeting, automation, campaign performance, and reporting efficiency.
- Vendor & Budget Management
- Manage agency and vendor relationships, oversee digital marketing budgets, and ensure spend is allocated to maximize measurable ROI.
What You Bring- 3-5 years of experience in growth, digital, or performance marketing. Experience in real estate, residential property management, hospitality, or a related field preferred.
- Strong understanding of digital acquisition: paid search, paid social, and programmatic advertising
- Proven success managing SEO/SEM strategies and external marketing vendors
- A strong analytical mindset -experience with dashboards, attribution models, and performance data
- Experience with marketing technology platforms, CRM systems, and analytics tools
- Genuine curiosity about AI-driven marketing tools and a desire to lead adoption, not follow it
- The ability to manage competing priorities across a dynamic, fast-paced environment
Why This Role- Amazing growth potential- position designed to expand in scope and responsibility as the business grows and as you demonstrate ownership and initiative.
- Make a major impact-your work directly influences leasing performance, occupancy, and financial outcomes at the property level.
- Work on Boston's most exciting portfolio- Samuels & Associates has shaped some of the city's most iconic mixed-use destinations with more to come!
Compensation- Base Salary Range: $110,000 - $125,000, commensurate with experience
What We Offer- Competitive base salary commensurate with experience
- Performance-based bonus eligibility
- 401(k) retirement plan
- Comprehensive medical, dental, and vision insurance
- Employee Assistance Program (EAP) for mental health and wellness support
- Paid parental leave
- Generous paid time off (PTO) policy
- Paid company holidays
Working Conditions- Professional office setting located in the Fenway neighborhood of Boston, with regular interaction with on-site property and leasing teams across the portfolio
- Primarily sedentary role involving extended periods of computer use; ability to attend property site visits as needed
- Frequent collaboration with internal teams, external vendors, and agency partners via in-person meetings, video conferencing, and email
The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.
