Performance Marketing Manager

Chexy, Inc.

$70K — $95K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-6 years of in-house paid performance management experience
  • Direct hands-on experience with Meta and Google Ads
  • Experience with Apple Search Ads or Google UAC
  • Proficient in data analysis and reporting
  • Eager to take on a management title and responsibilities
  • Experience in Fintech or financial services is a strong advantage
  • Familiarity with TikTok Ads is a bonus

Responsibilities

  • Manage day-to-day operations for Meta and Google Ads
  • Drive app growth through Apple Search Ads and Google UAC
  • Establish a creative testing framework with weekly experiments
  • Handle attribution and reporting using MMP tools
  • Optimize landing page and App Store conversions with design teams
  • Audit existing ad accounts during agency transition and implement improvements

Benefits

  • Opportunity for increased ownership without team management
  • Collaborative environment with close work alongside a Growth Product Marketing Manager
  • Fast-paced work with direct impact on revenue
  • In-house team structure instead of agency reliance
  • Onsite work in a vibrant downtown Toronto location
Full Job Description
Description

About the role

We're bringing paid acquisition in-house and launching our mobile app. You'll own performance across Meta, Google, and app channels, run a relentless creative testing cadence, and be the person who knows exactly why CAC moved last week.

You'll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging - your job is to take that and scale it. Fast feedback loops, tight iteration, and a direct line between your optimizations and revenue.

This is an IC role - you won't manage people, you'll manage channels, budgets, and outcomes. For the right person, it's a step up in title and ownership without the overhead of building a team.

What you'll own
  • Day-to-day management of Meta and Google Ads - campaign setup, bid strategy, budget pacing, creative rotation
  • App growth: Apple Search Ads, Google UAC, and ASO strategy - app store listing, keyword optimization, A/B testing
  • Creative testing framework: structured experiments across audiences, creatives, and copy - weekly velocity
  • Attribution and reporting - own our MMP setup (AppsFlyer/Adjust), CAC by channel, ROAS by segment
  • Landing page and App Store conversion optimization in collaboration with design
  • Transition from agency: audit existing accounts, own the handoff, hit the ground running


Who you are
  • 3-6 years managing paid performance in-house - you've owned budgets and accounts directly, not just reported on them
  • Hands-on Meta and Google Ads experience - you know how to build and optimize campaigns, not just read dashboards
  • App growth experience: Apple Search Ads, UAC, or MMP attribution (AppsFlyer / Adjust / Branch)
  • Strong with data - you pull your own reports, spot anomalies early, and know what levers to pull
  • Hungry to step up - this may be your first Manager title and you're ready to own it
  • Fintech, financial services, or loyalty/rewards experience is a strong plus
  • Bonus: TikTok Ads experience as we explore the channel


Why Chexy
  • We are building the next category-defining payments company that will shape how money moves in Canada for generations.
  • We are a high-performance team that actually likes each other. We're fast, we're ambitious, and we have zero tolerance for "corporate boredom." If you want to work with people who are as witty as they are technical, you've found your home
  • You'll inherit agency-managed accounts and own the full transition - clean slate, your strategy, your results
  • We're launching a mobile app, which means you'll build app growth from zero - Apple Search Ads, UAC, MMP attribution, the whole stack


Note : this position is fully onsite at our downtown Toronto office, 5 days a week.

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