Qualifications

• 4+ years of performance marketing/user acquisition experience across Meta, TikTok, Snapchat, and StackAdapt.
• Demonstrated ability to manage and optimize 7-figure annual budgets with measurable results.
• Deep understanding of campaign optimization, bid strategy, and audience segmentation.
• Expertise in mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
• Ability to work closely with creative teams on ad development.
• Analytical mindset for translating complex data into actionable strategies.
• Strong knowledge of A/B testing and ROAS optimization.

Responsibilities

• Plan, launch, and optimize paid acquisition campaigns on major social platforms.
• Manage and scale large monthly budgets, ensuring high ROAS and user retention.
• Utilize AppsFlyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy by collaborating with the art team on data-informed assets.
• Implement A/B testing frameworks to determine effective audiences and creatives.
• Continuously optimize campaigns for engagement and revenue, adjusting strategies in real time.
• Develop tracking and reporting frameworks to enhance visibility across acquisition funnels.

Benefits

• High-impact role in a rapidly growing global company.
• Performance-based bonus structure along with competitive compensation.
• Direct collaboration opportunities with senior leadership and creative teams.
• Access to premium ad technology tools like AppsFlyer and TikTok Ads Manager.
• A culture that emphasizes creativity, analysis, and growth.