Essential Responsibilities and Duties1. Strategic Leadership & Agency Oversight- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.
2. Advanced Budget & ROI Management- Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
- Produce and present strategic budget optimization recommendations to the Director and senior leadership.
3. CRM, Automation & Data Infrastructure- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.
4. Cross-Departmental Alignment & KPI Ownership- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.
5. Executive Reporting & Advising- Lead the presentation of the weekly Growth Department data deck.
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.
6. Process Innovation & Infrastructure- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.
Scope of Authority- Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.
- Final approval rights on scaling decisions and high-level marketing expenditures.
- Full accountability for paid media ROI and growth performance.
Key Performance Indicators (KPIs)The Performance Marketing Manager's success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:
- Budget Management & Pacing Efficiency:Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.
- Agency Performance & ROI Optimization:Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.
- Lead Generation Velocity & Conversion:Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity.
- Executive Report Delivery:Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.
Preferred Qualifications- CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred.
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies.
- Extensive experience managing and auditing external digital marketing agencies.
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).
- Exceptional leadership, communication, and executive-level presentation skills.
Technical Requirements- Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
- OS: Windows 11 or macOS.
- Monitors: Two screens required.
- Headset: USB wired or wireless.
- Internet: Wired connection, at least 20 Mbps.
Work Environment- Full-Time Employee, Remote.
- Collaborative, mission-driven culture with a fast-paced startup dynamic.
Salary and Benefits- Salary Rate: DOE
- Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
